Dulux launches Dulux Visualiser App to reach the new age customer

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Akzo Nobel, the global paints and Coatings Company and the makers of Dulux Paints announced two initiatives. The Company introduced ‘Dulux Visualizer’- an innovative and user-friendly app in the paints industry that uses augmented-reality technology to gratify the evolving needs of the new age consumer and also released the latest edition of its annual global study of colour trends, ‘Colour FuturesTM 2015’, unveiling Copper Orange as the Colour of the year 2015.

The Dulux visualizer app with its augmented-reality feature, allows one to picture the walls even before painting them. The app gives an instant and realistic impression of how any room will look, in the colours of one’s choice.The App is available free of charge in the Apple store and in Google Play.

Speaking at the launch, Jeremy Rowe, Managing Director, Decorative Paints, South East & South Asia, Akzo Nobel said, “The demand for decorative paints in India has increased with the global trend of urbanization, the country’s impetus on strengthening infrastructure and development of emerging cities. India is a high growth market for Akzo Nobel and we have made significant investments in strengthening our capabilities in the country. Our global presence, permeated by insights into consumer trends gives us the opportunity to apply innovations and best practices from around the world to design products best suited to each global geography, including India.”

Sharing his insights on Akzo Nobel’s Decorative Business in India, Rajiv Rajgopal, Director, Decorative Paints, Akzo Nobel India said, “Dulux has continued to drive growth with its superior value proposition and consumer-connect in all markets. The mounting consumer appreciation has been reflective of the trust in our innovative products and services. This year has been particular encouraging with Dulux Superclean being voted as ‘Product of the year’ while brand Dulux has been selected as a ‘Superbrand’. The Dulux Visualizer is our latest offering to the Indian consumer in order to facilitate the ease of choosing colours that go with his family’s personality. Even before its formal release today, we have seen over 100,000 downloads and a very positive rating in app stores.”

Farhan Akhtar, Actor, Director, Singer and Brand Ambassador, Dulux, said, “Backed by a rich heritage and international standards of quality, Dulux has emerged as a leading player in styling décor. Its products give both an aesthetic and functional edge, taking product performance to a whole new level. I am privileged to be associated with Dulux. Its legacy and lineage are unmistakably distinct.”

Colour FuturesTM 2015 is a global trend and forecasting document, brought out by Akzo Nobel, working with an invited panel of independent design and colour experts. Akzo Nobel has announced the colour ‘Copper Orange’ as the colour of the year 2015

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