Adobe has been recognized as a leader in â€œThe Forrester Waveâ„¢: Enterprise Marketing Software Suites, Q4 2014.â€ Adobe was among a group of select vendors that Forrester Research, Inc. invited to participate in the independent report that evaluated the most significant marketing cloud vendors. Adobe Marketing Cloud was positioned highest in current offering, strategy and market presence and achieved the highest scores possible in 21 out of 46 criteria overall.
â€œAdobe distanced itself from the pack with a combination of an innovative, detailed vision and in-market functionality designed solely to provide marketers with a clear incentive to use multiple solutions with the Adobe Marketing Cloud,â€ stated Forrester in the report, which also stated, â€œAdobe distinguishes itself with its core services capabilities â€“ functionality introduced in early 2014 specifically to integrate the six products that constitute the Adobe Marketing Cloud. The product road map and overall vision for the EMSS build on that success. In addition, Adobeâ€™s customer references are the only ones who have experience using the majority of Adobeâ€™s products together, validating the vendorâ€™s messaging and product strategy.â€
â€œWe are proud to be recognized as a leader with the highest scores in Current Offering, Market Presence and Strategy, in this Forrester Waveâ„¢ report on Enterprise Marketing Software Suites,â€ said Brad Rencher, senior vice president and general manager, Digital Marketing at Adobe. â€œWe believe our top scores across a number of criteria is a testament to the completeness of our offer and to our unique ability to help marketers across all aspects of their workflow – from their use of Adobe Creative Cloud for content creation through the management, delivery and optimization of that content through Adobe Marketing Cloud.â€
Adobe Marketing Cloud is used by the worldâ€™s leading digital marketers from companies including Alex & Ani, AOL, Audi, BET Networks, CondÃ© Nast, Dun & Bradstreet, Kate Spade Saturday, Lenovo, MGM Resorts, Philips, Rakuten, Starwood Hotels and Resorts, Time Warner Cable, University of Phoenix, Verizon Wireless and thousands more.