Blippar, the image recognition platform, whose unique technology empowers brands, publishers, advertisers and educators to offer consumers digital experiences through smartphones, tablets and wearables has arrived in India. Brands in India are waking up to the potential of the augmented reality market. Blippar is set to tie up with around fifty brands to offer marketing capabilities. It can use traditional media like print and offer a unique digital experience for the consumer.
Blippar sees enormous potential in India and the rest of Asia, and is eager to reinforce its presence in the region. As the location of Blipparâ€™s first Asian office â€“ and as a country with a huge, young population boasting a keen interest in new technologies – the Indian market is crucial to Blippar. Headquarters will be in Delhi, with representation in Mumbai and Bangalore, and the operation will become a hub for the whole region.
Explaining the relevance of Blippar in India, Blippar CEO and co-founder Ambarish Mitra said: â€˜Given the rapid increase in penetration of smartphones in India, and the optimistic approach of brands towards AR, India is a focus market for Blippar. We are thrilled to launch here, and excited about enriching the country’s myriad industries and brands with immersive mobile content.â€™
Regional Director Arnav Ghosh added: â€˜India will be a huge strategic hub for Blippar, a route into the wider Asiatic region. We are here to disrupt the Indian market with Blipparâ€™s groundbreaking tech and unique vision.â€™
Before joining Blippar, Ghosh led regional digital business for global agencies Havas Media and Publicis. Now, to pursue Blipparâ€™s ambition of becoming the next-generation visual browser, he has built a core team across technology , creative & business functions and have already initiated exciting local projects across â€“ including a collaboration with Mumbai-based multi-media charity project Priya Shakti, aiming to tackle gender-based violence.
Since launching in the UK in 2011 Blippar has expanded rapidly, partnering with some of the biggest and most exciting brands and media owners in the world, including Anheuser Busch, L’OrÃ©al, Universal Pictures, Jaguar and hundreds more. It has become a bridge between the offline and online worlds, and wants to play the same role in India too.