The travel and tourism industry has uncovered the potential of social media in promoting destinations. Sharing of travel related content has become second nature for Indian consumers who are driving a high level of engagement through their travel stories. Cashing in on this wave are tourism boards that are using social media to disseminate their…
Akzo Nobel, the global paints and Coatings Company and the makers of Dulux Paints announced two initiatives. The Company introduced ‘Dulux Visualizer’- an innovative and user-friendly app in the paints industry that uses augmented-reality technology to gratify the evolving needs of the new age consumer and also released the latest edition of its annual global…
Adobe has been recognized as a leader in “The Forrester Waveâ„¢: Enterprise Marketing Software Suites, Q4 2014.†Adobe was among a group of select vendors that Forrester Research, Inc. invited to participate in the independent report that evaluated the most significant marketing cloud vendors. Adobe Marketing Cloud was positioned highest in current offering, strategy and…
Blame it on the fast-paced urban lifestyles, rising disposable incomes, experimental palates or the increasing number of working women in the country, the Ready-to-Cook food industry is on the upswing. The category has emerged as the next best alternative to a home cooked meal. The total processed foods market in India stands at Rs 1500…
Adobe and Nielsen will deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the Web and apps. The collaboration will integrate Nielsen’s digital audience measurement products, the most trusted ratings system in the industry, with Adobe Analytics and Adobe Primetime, the industry’s leading digital analytics and online…
Within 2 years of its foray into LinkedIn, HCL Technologies (HCL) has become one of the top 3 influential brands in India. What is the secret employed by HCL to achieve the success on this platform? The journey started in 2012, when HCL’s focus shifted to identifying a social platform that catered to the requirements…
Eureka Forbes, India’s health and hygiene brand, has joined the ‘Swachh Bharat Abhiyan’ by initiating a nationwide mega cleanliness drive across public spaces such as railway platforms and police stations. Through this initiative, the company also aims to acknowledge and appreciate the efforts of sanitation workers, who work relentlessly to ensure a clean neighborhood for…
Digital marketing is an amalgamation of science and art constructed within a creative process. Fast adaptation to new technologies and platforms by Digital marketers has emerged, offering a range of opportunities. Data is undeniably one of the most dynamic raw materials in today’s information world, instrumental in making marketing more real and effective. Technological progresses…
Dell India has been on a roller coaster ride this year. It has not only increased the number of Dell Exclusive Stores from 50 to 250 within a year but has connected with customers through very customer focused campaigns. It has been able to combine the offline experience and the online campaigns seamlessly to provide…
Blippar, the image recognition platform, whose unique technology empowers brands, publishers, advertisers and educators to offer consumers digital experiences through smartphones, tablets and wearables has arrived in India. Brands in India are waking up to the potential of the augmented reality market. Blippar is set to tie up with around fifty brands to offer marketing…
