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    How Facebook helps Tech and Telecom players in targeted marketing

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    When telecom operator Tata DoComo launched an online service to simplify the process of setting up a mobile connection, it needed to reach out to Indians across mobile devices and desktop computers. In order to raise awareness about their newly launched online store Docomo reached out to the social media behemoth Facebook for the same….

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    Business should be governed by conscience: Sanjiv Mehta, CEO and MD, HUL

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    Sanjiv Mehta, CEO and MD, Hindustan Unilever Ltd was one of the keynote speakers at the Porter Prize event organised by The Indian Council on Competitiveness in New Delhi on September 26 in partnership with the exchange4media group. The other keynote addresses were made by Etienne Benet, CEO, Nestle India Ltd, Shashi Ruia, Chairman Essar…

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    Crocs India to reach out to a wider consumer base through multiple franchise partners

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    Innovative casual footwear brand Crocs India is setting foot in towns like Siliguri, Sikkim and Coimbatore through local partnership. The brand has already made a mark in the metros and now it is focusing on tier 1 and 2 towns where it hopes to strengthen its presence through the franchise model. Crocs took the global…

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    Pavan Padaki’s ‘Brand Vinci’ gives branding a human face

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    Popularly known as the ‘Insight Guru’ amongst his peers and clients for his ability to make them see the unseen, Pawan Padaki has trained over 200 brand managers and advertising professionals, engineered over 75 brands by masterminding brands and communication campaigns and has scripted and executed over 50 TV commercials on air. His book Brand…

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    FirstCry.com taps the market for baby care products with innovative offerings

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    The online babycare market in India is still at a nascent stage and unorganised even though the industry is massive at Rs 50,000 crore. FirstCry.com, based on a hybrid business model is trying to fill a gap that has existed in the small towns where parents do not have easy access to quality baby products….

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    Mydala launches its grocery vertical adding to the list of online grocery stores

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    The number of online grocery stores in India has been increasing. The discount coupon site Mydala is the latest to launch a new grocery vertical for its website and mobile app. The new grocery vertical will allow shoppers to view all offers on grocery items at neighborhood supermarkets or Kirana stores. The vertical includes products…

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    Quickr appoints CMO who knows the Indian consumer on Mobile

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    Vineet Sehgal takes over as Quikr’s Chief Marketing Officer. He will be responsible for the marketing strategy and plans across all areas including brand building, performance marketing, partnership and alliances at the online classifieds company which has just received fresh funding for business expansion. Vineet’s appointment comes at a time when the company is on…

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    Coca Cola Zero is an idea whose time has come: Debabrata Mukherjee

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    India became the 149th country to start selling Coca Cola’s successful innovation Coca Cola Zero. The launch is being considered as a strategic bet in the brand’s journey to strengthen its existing portfolio and is aimed at providing more choice to the urban Indian male consumer. Earlier this year, the company had launched Maaza Milky…

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    How White Label ATMs can serve marketers in giving exposure to brands

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    Owned, maintained and operated by third parties, White Label ATMs have come as a welcome facility both for banks and also for the different brands associating with the platform for their own exposure. RBI announced guidelines to operate these cost effective ATMs in 2012 but it took almost 2 years for them to start operations…