Schneider Electric uses social cause to create mass awareness on its 50th anniversary

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The global specialist in Energy Management and an advocate for reduction of energy consumption Schneider Electric  pledged to help the country to save 50 million Kwh of energy. On its 50th anniversary it created awareness around the benefits of energy consumption. Saving 50 million Kwh of energy is enough to power one village for 440 years or light up an entire city for two months. Schneider urged the nation to achieve this goal. As a result, Schneider Electric India Limited was honoured with World Brand Congress- Global Excellence Award for “Effective Use of Marketing Communication”.

“50 ideas to save 50 million kWh” campaign was targeted at creating a movement that would change the way in which Indians look at energy usage and conservation. Through the campaign, Schneider Electric showed the country how they were doing their bit to conserve energy and asked the audience also to contribute to the process.  What they had to do was share interesting and innovative ideas – some implemented and some proposed, to save electricity and send them to Schneider Electric to help save 50 million kWh of energy over a period of 4 months.

The second part of the campaign was aimed at increasing the awareness of the full suite of offerings from Schneider Electric and making the audience experience what Schneider Electric has to offer in terms of energy efficient solutions from Plant to Plug.  An industry first, The Xperience Efficiency Yatra reached out to 11,424 customers in 50 cities across India in the form of a roadshow, covering 20,353 kms in 85 days.

Commenting on the achievement, Mr Gaurav Burman, Director-Marketing Communication, Schneider Electric India said, “We are extremely honoured to receive this prestigious award. Our campaign ‘50 Ideas to Save 50 Mn kWh’ was in line with our vision of seeing a world where innovative individuals use collaborative solutions to make the most of their energy, While using less of our common planet and our mission to help individuals and organizations make the most of their energy. The idea was to make the people in this country start thinking of saving energy in small ways and big”

The campaign resulted in increased awareness about Schneider Electric’s philosophy of “Making the most of your energy”.

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