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    When online retailers became Fashion Consultants

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    The wave of e-commerce start-ups along with established players has just made the online market a very crowded place. With the plethora of choices available, the customer, instead of being better equipped, can get more confused. In order to dispel this confusion, and add value to their offerings, portals like Myntra and Jabong claim to…

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    Videocon enhances viewing experience, launches India’s first UHD LED Smart TVs

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    Videocon today launched 4K ultra high definition (UHD) smart television, with plans to  reach 100 cities across the country by Diwali. It comprises five new models in different screen sizes between 40 to 85 inches, starting from Rs 91,000. Videocon 4K UHD LED will be available across markets by September. With the new range of…

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    Schneider Electric uses social cause to create mass awareness on its 50th anniversary

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    The global specialist in Energy Management and an advocate for reduction of energy consumption Schneider Electric  pledged to help the country to save 50 million Kwh of energy. On its 50th anniversary it created awareness around the benefits of energy consumption. Saving 50 million Kwh of energy is enough to power one village for 440…

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    Vipin Bhandari appointed as HyperCity’s new CEO

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    HyperCITY Retail (India) Ltd., one of India’s leading hypermarkets announced the appointment of their new Chief Executive Officer, Vipin Bhandari. He comes with an exemplary track record in retail and consumer facing business and will now spearhead the next phase of growth of the retail chain. Vipin joins HyperCITY from Max Hypermarket where he was…

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    HUL’s mobile marketing initiative sets world record for its social drive

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    India’s first free and on-demand entertainment mobile radio channel Kan Khajura Tesan has set a world record for receiving maximum missed calls in 120 hours. By undertaking a social drive to take the fight against corruption to every Indian doorstep, Kan Khajura Tesan made an appeal to the people of India to pledge against corruption…

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    Big Bazaar bets big on local tastes

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    Future Group-owned Big Bazaar has become one of India’s largest retailers in the past 13 years. Its footprint across India includes 300 stores which the retailer wants to increase to 500 stores by the end of 2014. Big Bazaar Direct is the new franchise programme where local shops are being armed with tablets preloaded with…

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    Tata Docomo attempts to simplify lives

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    Staying true to its strategy to provide something extra to its customers, telecom brand Tata DoCoMo has recently launched some more offers for full and more than full talk time. The catchy ‘Har Bar More’ tagline holds promise and conviction for the customer amid similar claims made by other brands. Speaking to Ritesh Ghosal, Head…

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    TO THE NEW Roundtable brainstorms over ‘Social for Business’

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    Gone are the days when only Facebook and Twitter handles worked for brands in the name of social media engagement. The latest wave in the digital space has forced brands to break away from conventional social networking marketing tools, and focus on content. Now, devices are spearheading brands to navigate the maze of social noise,…

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    Tarun Verma, Marketing Head, Lava on the brand’s shift in positioning

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    Just over five years into the business, LAVA has managed to garner 5.6 per cent share of the smartphone market. However, in an already crowded market, the brand still has a long way to go. In a candid conversation with Rashi Bisaria, Tarun Verma, Marketing Head, Lava International, talks about the brand’s unique single-layer distribution…

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    OLX.in and Flipkart kick off a joint marketing campaign

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    Popular e-tailer Flipkart, that has been in the news for all the right reasons has inked a one of its kind tie-up with OLX.in, a popular online classifieds portal. The new venture will leverage the strengths of the two brands to offer combined benefits of their platforms to a fast growing internet user base. The…