• jabong
    FAMILY, FAMILY >> FEATURES, latest-stories, SECTORS

    When online retailers became Fashion Consultants

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    The wave of e-commerce start-ups along with established players has just made the online market a very crowded place. With the plethora of choices available, the customer, instead of being better equipped, can get more confused. In order to dispel this confusion, and add value to their offerings, portals like Myntra and Jabong claim to…

  • Vipin-Bhandari
    FEATURED, latest-stories

    Vipin Bhandari appointed as HyperCity’s new CEO

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    HyperCITY Retail (India) Ltd., one of India’s leading hypermarkets announced the appointment of their new Chief Executive Officer, Vipin Bhandari. He comes with an exemplary track record in retail and consumer facing business and will now spearhead the next phase of growth of the retail chain. Vipin joins HyperCITY from Max Hypermarket where he was…

  • Mobile Marketing
    latest-stories, RURAL

    HUL’s mobile marketing initiative sets world record for its social drive

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    India’s first free and on-demand entertainment mobile radio channel Kan Khajura Tesan has set a world record for receiving maximum missed calls in 120 hours. By undertaking a social drive to take the fight against corruption to every Indian doorstep, Kan Khajura Tesan made an appeal to the people of India to pledge against corruption…

  • ht_3
    FEATURED, INTERVIEWS, latest-stories

    Big Bazaar bets big on local tastes

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    Future Group-owned Big Bazaar has become one of India’s largest retailers in the past 13 years. Its footprint across India includes 300 stores which the retailer wants to increase to 500 stores by the end of 2014. Big Bazaar Direct is the new franchise programme where local shops are being armed with tablets preloaded with…

  • Tata-Docomo
    FEATURED, INTERVIEWS, latest-stories

    Tata Docomo attempts to simplify lives

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    Staying true to its strategy to provide something extra to its customers, telecom brand Tata DoCoMo has recently launched some more offers for full and more than full talk time. The catchy ‘Har Bar More’ tagline holds promise and conviction for the customer amid similar claims made by other brands. Speaking to Ritesh Ghosal, Head…

  • Amarjit Batra, CEO, OLX.
    FEATURED, latest-stories

    OLX.in and Flipkart kick off a joint marketing campaign

    Off 1259

    Popular e-tailer Flipkart, that has been in the news for all the right reasons has inked a one of its kind tie-up with OLX.in, a popular online classifieds portal. The new venture will leverage the strengths of the two brands to offer combined benefits of their platforms to a fast growing internet user base. The…

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