Doing a few things and doing them well is the core philosophy encapsulated in Sanjay Khosla’s just launched book ‘Fewer, Bigger, Bolder’. A senior fellow with the Kellogg Markets and former President of Kraft Foods, Khosla has come up with the 7 step model for all organisations across industries in order to unleash the potential…

Havas Media an integrated communications agency has won the Integrated Digital Duties of Businessworld in a multi-agency pitch. Known for its incisive writing and independent opinions, BusinessWorld has been spotting key trends in the economy and businesses since three decades. The magazine now embarks on a new journey to create an international standard digital platform…

Philips, on Wednesday, made its first-ever digital consumer product launch. The company announced a strategic partnership with Disney and Amazon to sell lighting products designed especially for kids. The products will be made available exclusively through e-commerce platform Amazon. This launch is a bid to transform Philips’ home lighting experience, and make it digital. The…

The much awaited study of media brands is back in collaboration with Hansa Research, which rates Television, print and Radio media across 6 parameters from the stand point of media planners and advertisers. Apart from the rankings, veterans from the media will reveal their take on the industry, the methods and solutions they have provided…

With a customer base of 15 million, presence in 550 cities in India and 35 countries globally, Eureka Forbes is easily the market leader in the water purifier category in India. It has an overall market share of 53 per cent in the water purifier market. The demand for water purifiers has also increased in…

Before the dawn of Internet, brands would woo consumers through traditional tools such as newspaper or TV advertisements, store-displays, and pamphlets or by merely word-of-mouth. We now live in a digital world with a greater than ever array of digital devices and platforms. Today, the ways in which we interact, shop and explore the world…

Exclusive content, revamped products and a start up culture are what define Yahoo’s present status as the largest web portal of the US. With new ventures in mobile and video and 800 million users worldwide, Yahoo is in the process of redefining itself. Rashi Bisaria of Pitch caught up with Nitin Mathur, Senior Director, Marketing, Yahoo…

The Pitch Media Brandometer 2014, the unique media planning tool to be released later this month as a report. It is poised to bring out the most qualitative analysis of media brands in the country. The findings are based on a survey conducted in collaboration with Hansa Research. It can be termed as the best…

Creating a buzz about its products is a part of Amul’s strategy but the focus never shifts from the umbrella brand Amul. The market leader of dairy and milk products just announced its association with Indian contingents to 2014 Commonwealth Games and Asian Games. Amul has been leveraging the correlation between the energy of milk…

As the nation waits for the newly formed NDA government to announce the Union Budget on July 11, the marketing fraternity too has its expectations. Pitch spoke to some marketers to find out their views about and expectations from the Budget. Anisha Motwani, Director and Chief Marketing Officer, Max Life Insurance: Specific to life insurance…