• BW
    latest-stories

    Businessworld embarks on a new journey with Havas Media as its digital agency

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    Havas Media an integrated communications agency has won the Integrated Digital Duties of Businessworld in a multi-agency pitch. Known for its incisive writing and independent opinions, BusinessWorld has been spotting key trends in the economy and businesses since three decades. The magazine now embarks on a new journey to create an international standard digital platform…

  • Philips
    FEATURED, latest-stories

    Philips ties up with Amazon & Disney in its first-ever digital launch

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    Philips, on Wednesday, made its first-ever digital consumer product launch. The company announced a strategic partnership with Disney and Amazon to sell lighting products designed especially for kids. The products will be made available exclusively through e-commerce platform Amazon. This launch is a bid to transform Philips’ home lighting experience, and make it digital. The…

  • Vinish-Kathuria
    COLUMNS, GUEST COLUMNS, latest-stories

    Wherever Consumers Go…

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    Before the dawn of Internet, brands would woo consumers through traditional tools such as newspaper or TV advertisements, store-displays, and pamphlets or by merely word-of-mouth. We now live in a digital world with a greater than ever array of digital devices and platforms. Today, the ways in which we interact, shop and explore the world…

  • Nitin Mathur, Senior Director & Head Marketing, Yahoo India
    FEATURED, INTERVIEWS

    We want to make the consumer’s daily habits more inspiring : Nitin Mathur, Senior Director, Marketing, Yahoo Asia Pacific

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    Exclusive content, revamped products and a start up culture are what define Yahoo’s present status as the largest web portal of the US. With new ventures in mobile and video and 800 million users worldwide, Yahoo is in the process of redefining itself. Rashi Bisaria of Pitch caught up with Nitin Mathur, Senior Director, Marketing, Yahoo…

  • Brandometer-logo
    FEATURED

    Industry veterans to comment on findings of Pitch Media Brandometer

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    The Pitch Media Brandometer 2014, the unique media planning tool to be released later this month as a report. It is poised to bring out the most qualitative analysis of media brands in the country. The findings are based on a survey conducted in collaboration with Hansa Research. It can be termed as the best…

  • CMO
    FEATURED, latest-stories

    Marketers speak out about the Budget

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    As the nation waits for the newly formed NDA government to announce the Union Budget on July 11, the marketing fraternity too has its expectations. Pitch spoke to some marketers to find out their views about and expectations from the Budget. Anisha Motwani, Director and Chief Marketing Officer, Max Life Insurance: Specific to life insurance…

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