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    “We have consciously adopted an outside-in approach”

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    Indian IT services has positioned India on the global map. The IT industry contributes around 10 per cent to India’s GDP while more than three fourth of the revenue comes from global companies. To accelerate the growth even further, IT giants are looking out for more clients outside India. Ankur Gaurav of Pitch spoke to…

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    Luxor’s differentiated marketing strategy has helped them expand

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    The Luxor group has been providing total stationery solutions to the country for more than 50 years now. Luxor’s annual revenues cross $75 million in the writing instruments and stationery category. The company is on a mission to take the turnover to $500 million in the next five years and the strategy being used is…

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    How startups can derive maximum brand benefit

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    Deriving Brand Benefit – a great tool for the success of start-ups, saw Sanmit Ahuja, CEO, ETI Dynamics in his keynote address at the unique and first of its kind event, Great India Marketing Weekend. Sharing learnings from his extensive experience Ahuja spoke about how during his master’s at the London School of Business, he,…

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    Is the fairness industry ready for a revamp?

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    The market for fairness or whitening products, currently pegged at Rs 3000 crore, is huge in India, offering great scope both in the urban and rural markets. The industry consists of a surfeit of products that promise a fair and glowing skin in limited time. Tall claims by marketers and advertisers have won over unsuspecting…

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    Wills Lifestyle consolidates its position as a Premium Fashion Brand

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    Fourteen years after it launched in India , the Wills Lifestyle India Fashion Week continues to garner attention of fashion experts, the business fraternity and the fashion conscious. Its association with the Fashion Design Council of India (FDCI) has given ITC’s Wills Lifestyle a premium image. Wills Lifestyle is considered as a brand that is…

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    Pitch celebrates 50 brands that made it to the Pitch Top 50 Brand list 2014

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    As Sumit Kumar, VP Marketing and Customer Services, Bata, put it, “Just when marketers realise they have caught up with the consumer’s preferences, they find he has moved on.” The occasion was the announcement of Pitch Top 50 Brands, the annual list that  the marketing magazine  Pitch from the exchange4media group releases as its own…