• Mother-diary
    FEATURED, latest-stories

    The reinvention of Mother Dairy

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    One brand that has steadily become a household name in the world of dairy products is ‘Mother Dairy’. The thought of Mother Dairy present a picture of a local milk booth where people line up, use their token, and buy milk. However, four years back, Mother Dairy created its innovative center ‘Avishkar’. True to its…

  • paper-boat-final
    FEATURED, latest-stories

    Paper Boat fortifies brand portfolio with more ‘desi’ flavours

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    Paper Boat made a quiet entry and even before the giants in beverage industry knew it, they had created a loyal customer base. Paper Boat has been successful in hitting the right ‘traditional’ chord with its customers’ taste buds and creating the buzz about ethnic drinks of India. Now, Paper Boat is set to come…

  • MG-Parameswaran

    An Adman speaks about the business of religion

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    Over a course of thirty years in the feild of advertising and marketing, Dr Ambi MG Parameswaran, Advisor at FCB Ulka Advertising has gathered numerous insights into brands and consumer behaviour. His latest book ‘For God’s Sake’ explores the effects of religion on brands and marketing. Peppered with amusing anecdotes, the book is a delightful…

  • Pitch-Brandometer-logo
    FEATURED, latest-stories

    Media planners keenly anticipate Pitch Media BrandOmeter 2014

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    For a marketer, TV is the most alluring medium while at the same time for a media planner TV is the most fragmented and hence the most cumbersome media vehicle. Pitch Media BrandOmeter, 2014 will bring out the most qualitative analysis of media brands in the country. The unique media planning tool will be released…

  • Dr Ambi MG Parameswaran
    FEATURED, latest-stories

    Are marketers doing enough to promote India as a tourist destination?

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    Lo and behold India! A multi-lingual, multi-cultural and multi-religious country that offers numerous opportunities for exploration and adventure. The splendid beauty of mystic Himalayas, unexplored depths of the Indian Ocean, and the rich cultural heritage with which India is bestowed, translate into enormous potential for travel and tourism. Among international tourists, India is largely popular…

  • Start-up
    FEATURED, latest-stories

    The Start-Up game: Essential checklist

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    For any young entrepreneur it’s very easy to get carried away by the success stories of Facebook and WhatsApp. We talk to industry experts for their take on succeeding in the start-up ecosystem. Rajeev Sahi, CEO , Kwality Group suggested ‘ Your model has to be your own’ approach. He warned the startups that WhatsApp…

  • Gionee
    FEATURED, latest-stories

    Right Price Positioning: Gionee’s game plan for India

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    With about 22 smartphone companies in the country and 207 million new smartphone users, India is set to overtake the US by end of 2014 as per IDC report. The figures say depict that it is a cluttered market and it might be difficult for a new entrant to earn a market share for the…

  • svc-bank
    BRANDING, FEATURED, latest-stories

    SVC Bank unveils new logo, seeks to woo the youth TG as well

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    Shamrao Vithal Co-operative (SVC) Bank, one of India’s leading multi-state scheduled banks, has announced a change in its brand logo. This change reflects the bank’s vision for future expansion of the business, which includes reinforcing its position as one of India’s leading co-operatives. Commenting on the new logo, Suresh Hemmady, Chairman, SVC Bank said, “We…

  • Sachin Bansal, Co-Founder and CEO of Flipkart
    FEATURED, INTERVIEWS, latest-stories

    Flipkart ensures last-mile deliveries

    Off 415

    Established in the year 2007 by two IIT-Delhi graduates and former employees of Amazon, Flipkart today is in a league of its own. The ‘cash on delivery’ mode of payment and various other services, have given an edge to the ecommerce giant. But expansion in India amid the current infrastructure poses a huge challenge. Delivery…

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