• Vineet Taneja
    FEATURED, latest-stories

    Micromax appoints Vineet Taneja as CEO

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    Micromax announced the appointment of Vineet Taneja as its new Chief Executive Officer. He was the Country Head for IT & Mobile businesses of Samsung India till recently. This move is a testimony to the vision and commitment of Micromax Co-founders to bring in the best talent from the industry at the helm to build…

  • Myntra-&-flipkart
    BRANDING, FEATURED, latest-stories

    Flipkart & Myntra join hands

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    Flipkart today acquired a major stake in Myntra, a popular online fashion portal. Bangalore based firm, Myntra has been associated with more than 650 leading fashion and lifestyle brands in the country. The deal is estimated to be around Rs 2,000 crore but the figure has not been independently verified. Speaking on the occasion Mukesh…

  • TV-copy
    BRANDING, FEATURED, latest-stories

    Brands that thrive without TVCs

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    Television might be the most sought after medium in advertising space and rightly so. It reaches more than 80 per cent of Indian population. It is indeed the most effective mass communication channel in the advertising industry as of now. Usually, brands spend most of their marketing spends on television and rest is being distributed…

  • logo-part
    FEATURED, latest-stories

    Pitch Top 50 Brands unveiled; Flipkart named Brand of the Year

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    The much-awaited Pitch Top 50 Brands 2014 list, an annual property from the exchange4media group,that honours brands in 10 categories for excellence in marketing was unveiled. The jury meet concluded on May 10. The panel of esteemed jury, chaired by Santosh Desai , MD Future Brandsdeliberated on the final list. Flipkart was chosen as the…

  • Lloyd Mathias
    FEATURED, latest-stories

    HP India ropes in seasoned marketer Lloyd Mathias

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    Lloyd Mathias has joined HP India as Marketing Head for the Personal Computer and Printers Businesses. He returns to the corporate world after a two year stint as an entrepreneur. He had co-founded Green Bean Ventures in 2012- an advisory focused on technology stat ups. Mathias is a well-regarded marketer having had leadership stints in…

  • Sashi Shankar, CMO, Idea Cellular
    FEATURED, INTERVIEWS, latest-stories

    Social messaging in our campaigns is more of a byproduct :Sashi Shankar

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    Idea Cellular, a popular telecom service provider which also happens to be India’s third largest telecom brand arguably, has resumed with its 3G intra-circle facility across 10 states. Idea is popular for social messages in its marketing campaigns. In a conversation with exchange4media, Sashi Shankar, Chief Marketing Officer, Idea cellular speaks about the new development…

  • e-commerce
    latest-stories

    Is Indian e-commerce transitioning to a hybrid marketplace?

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    The e-commerce stores that have made shopping extremely easy have a serious business of stocking up behind the e-gateways. The juggle between marketplace and inventory-led business models has been going on for a long time now. E-commerce in India is gradually shifting to the marketplace-led model from the inventory-led business model. How feasible is the…

  • Venkatesh Kini, President, Coca Cola India & South West Asia
    BRANDING, FEATURED, latest-stories

    Storytelling, emotions, music – Venkatesh Kini uncorks Coke’s strategy

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    Coca Cola has managed to stay relevant to different generations over the years amid growing competition and shorter attention spans of a restless TG. Among the brand’s arsenal to attract consumers are some simple, yet powerful, tools, which include storytelling, appealing to emotions and music, among others. According to Venkatesh Kini, President, Coca Cola India…

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