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    More than 60 Marketing mentors to gather for the Great Indian Marketing Weekend in June, 2014

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    Marketing mentors from successful giants like Pepsi, Glaxo, MasterCard and many more will converge at the Great Indian Marketing Weekend in Delhi. Spread over two days in June, on the 13th and 14th, the event provides a platform for brand managers, clients, agencies, freelancers and designers to network and learn from each other’s experiences. The…

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    Micromax appoints Vineet Taneja as CEO

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    Micromax announced the appointment of Vineet Taneja as its new Chief Executive Officer. He was the Country Head for IT & Mobile businesses of Samsung India till recently. This move is a testimony to the vision and commitment of Micromax Co-founders to bring in the best talent from the industry at the helm to build…

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    Flipkart & Myntra join hands

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    Flipkart today acquired a major stake in Myntra, a popular online fashion portal. Bangalore based firm, Myntra has been associated with more than 650 leading fashion and lifestyle brands in the country. The deal is estimated to be around Rs 2,000 crore but the figure has not been independently verified. Speaking on the occasion Mukesh…

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    Facebook helps marketers make business personal again

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    From early adopters to marketers who are only just waking up to the potential of Facebook, this is a platform waiting to be tapped. Facebook, the world’s largest social media platform has scripted its own success story in India. From its beginnings as a Harvard student’s hobby project to conquering a major chunk of the…

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    Brands that thrive without TVCs

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    Television might be the most sought after medium in advertising space and rightly so. It reaches more than 80 per cent of Indian population. It is indeed the most effective mass communication channel in the advertising industry as of now. Usually, brands spend most of their marketing spends on television and rest is being distributed…

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    Pitch Top 50 Brands unveiled; Flipkart named Brand of the Year

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    The much-awaited Pitch Top 50 Brands 2014 list, an annual property from the exchange4media group,that honours brands in 10 categories for excellence in marketing was unveiled. The jury meet concluded on May 10. The panel of esteemed jury, chaired by Santosh Desai , MD Future Brandsdeliberated on the final list. Flipkart was chosen as the…

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    HP India ropes in seasoned marketer Lloyd Mathias

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    Lloyd Mathias has joined HP India as Marketing Head for the Personal Computer and Printers Businesses. He returns to the corporate world after a two year stint as an entrepreneur. He had co-founded Green Bean Ventures in 2012- an advisory focused on technology stat ups. Mathias is a well-regarded marketer having had leadership stints in…

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    Social messaging in our campaigns is more of a byproduct :Sashi Shankar

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    Idea Cellular, a popular telecom service provider which also happens to be India’s third largest telecom brand arguably, has resumed with its 3G intra-circle facility across 10 states. Idea is popular for social messages in its marketing campaigns. In a conversation with exchange4media, Sashi Shankar, Chief Marketing Officer, Idea cellular speaks about the new development…

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    Is Indian e-commerce transitioning to a hybrid marketplace?

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    The e-commerce stores that have made shopping extremely easy have a serious business of stocking up behind the e-gateways. The juggle between marketplace and inventory-led business models has been going on for a long time now. E-commerce in India is gradually shifting to the marketplace-led model from the inventory-led business model. How feasible is the…

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    Storytelling, emotions, music – Venkatesh Kini uncorks Coke’s strategy

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    Coca Cola has managed to stay relevant to different generations over the years amid growing competition and shorter attention spans of a restless TG. Among the brand’s arsenal to attract consumers are some simple, yet powerful, tools, which include storytelling, appealing to emotions and music, among others. According to Venkatesh Kini, President, Coca Cola India…