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    Rahul Saighal bids adieu to Samsung, turns entrepreneur

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    Rahul Saighal has moved on from his role as Group Chief Marketing Officer at Samsung India to turn entrepreneur with NetImpact Solutions. Saighal concluded his stint with Samsung Electronics over a month ago. Exclusively confirming the news to exchange4media, Saighal said, “I confirm that I have moved on after an exciting stint with Samsung (as…

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    Local to global in 16 months – The Micromax story

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    ‘Products are made in factories and brands are made in the minds of the consumers’ is the simple philosophy that Micromax – the buzziest brand in the mobile phone category believes in and so does its CMO, Shubodip Pal. While speaking at the Pitch CMO Summit Delhi, Pal was no less than the personification of…

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    Concept of a master brand is now a paradox: D Shivakumar

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    Brands have been resorting to the strategic step of reinventing themselves to refresh their image and stay relevant to the customers. While speaking on ‘Why do brands need to reinvent?’, D Shivakumar, Chairman & CEO, PepsiCo noted, “Because they failed to meet the promises they made. According to him, the very fundamental need for such…