Born on the streets of Soho, London, Pears- world’s first translucent soap is still in business more than 200 years after its birth. The brand owes its name to its founder Andrew Pears who first produced and sold it in 1789 in London. As per Unilever’s records, it is the first registered brand which makes…
The global watch brand Seiko announced its partnership with world famous Tennis player Novak Djokovic recently. Known for perfection in watchmaking, this was a move by the brand to reiterate its desire to be the best. Rashi Bisaria of Pitch caught up with Niladri Mazumder, Senior Vice President, Seiko Watch India Pvt Ltd, to understand…
Nokia, the popular Finnish mobile brand will get a new identity if its name changes to ‘Microsoft Mobiles’. Confirming the news about the change in its name, a Nokia Spokesperson said “Since our deal with Microsoft will close in April end and Microsoft will take over the operations, the brand name is expected to change…
There is a growing buzz around big data and the mine of information it provides about consumers, their buying behavior, preferences, social media presence and much more. However, Indian marketers are still grappling for a proper definition of big data, leave alone analysing and utilising it to their advantage. The data is out there –…
Coca-Cola began the festivities for 2014 with the ‘Reasons to Believe’ campaign that received good response from the consumers .Coke also plans to ‘De-seasonalize the Coke’, a campaign to change the general notion that soft drinks are to be enjoyed only in the summer season. In a candid interview Debabrata Mukherjee, VP-Marketing & Commercial, Coca-Cola…
The international coffee chain Starbucks entered India in 2012 amid great hype and in a span of 16 months has opened 34 stores. In a market already crowded with players like Café Coffee Day, Barista and Costa Coffee, Starbucks with its premium range of coffee had a tough task ahead but its aspirational value helped…
According to a study conducted in 2013 by Assocham and Yes Bank, despite continued global economic slowdown, the luxury market in India is expected to grow at 25 per cent and to touch 15 billion dollars ( 80,325 crores) by 2015. It is quite evident that Luxury brands are playing a role in the Indian…
Years of passion and inspiration define brand Bacardi and its heritage can be traced back to the mid 19th century in Cuba. The brand’s latest worldwide campaign “Untameable Since 1862” showcases the grit and determination Bacardi stands for. The campaign is directed at millennials urging them to pursue their passion through advertisements that are gritty…
Ever since Marissa Mayer’s takeover of Yahoo as its President and CEO in 2012, the internet giant has seen some major overhauling. Yahoo invested some $ 1 billion in 2013 on product development to improve existing products and launch new ones. Its business hinges on content and as Marketers in India begin to understand the…
According to industry sources, Ranjiv Singh Head Marketing PPS at Hewlett Packard India, has decided to part ways with HP. Before his present role, Singh was the Chief Marketing Officer with the organization. Singh was with Microsoft from 2003 to 2010 as the Chief Marketing Officer; prior to this he has also worked with Levi Strauss…
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