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    Will MAD A94 start a new trend?

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    Its “Nothing like Anything” but might have unwittingly kicked off a trend in marketing. The new MAD A94 from Micromax which is being touted as a high engagement communication channel could become an advertiser’s best friend. Through a 4 step process, the phone allows users to watch advertisements and earn points from every ad viewed….

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    Marketers should leverage the “full value” of print advertising: Supriyo Sinha, VP Anandabazar Patrika and Ebela ABP Pvt. Ltd

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    “Print is the only medium that can appeal to all 5 senses – a 3D print for sight, aroma-based print for smell, audio-based print for hearing, and so on. Print is the only medium that can integrate digital through options like Augmented Reality apps. Most marketers don’t appreciate these options and use only vanilla print…

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    Top 10 Predictions for 2014 from Ten Leading Marketers

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    The year 2013 has been a mixed bag and not necessarily a great year for marketers.  Products and innovation continued at their own pace but the slowing economy propelled marketing to drive the growth in most sectors. The past year has seen consumers become more wary and critical about money spent. Marketers have proved time…