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    Top 5 In-Film Placements of 2013

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    The recall value of a brand is what marketers are looking to enhance and product placement in popular content for mass consumption is considered one of the best means to do so. Product placements in films have gained prominence in India over the years with marketers looking at ways to integrate the brand in the…

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    Case Study: CEAT MTV ‘Chase the monsoon’

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    Agency/Media: MTV Background: Founded in Italy as CEAT Tyres by Virginio Bruni Tedeschi, the company established its manufacturing in India in 1958.Company’s Indian division is the flagship brand of RPG Enterprises. CEAT offers a wide range of tyres to all segments and enjoys a decent market share in the light truck & truck tyre market….

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    Follow your instincts: Vandana Bhalla’s advice to marketers

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    Continuing with our celebration of women marketers, Devansh Sharma of Pitch spoke to Vandana Bhalla, Marketing Head, Eyewear Division, Titan Company Ltd about her likes and dislikes. Standing at the helm of the branded eyewear market, Vandana has always led from the front providing consumers with quality and service. Your favorite source for news Twitter…

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    Top Ten Brand Extensions of 2013

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    Brand extensions can become game changers for the parent brand, provided they are well thought out and strategic. While it is about entering a new market, competing with the existing players, the successful examples have one common characteristic, integrating the existing brand experience with the extended product portfolio. Mc Café was launched in India in…

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    Pitch CMO Summit to uncover stories of reinvention of brands

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    Behind every successful brand, there is an honest marketer! Pitch CMO Summit from the exchange4media group returns this March with a fresh congregation of marketers, who will get together to tell their brands’ stories . On March 24, Hemant Bakshi, Executive Director, Hindustan Unilever will let us know what goes behind making that one ‘perfect…

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    Guilt free approach towards work and home: Anisha Motwani, Director and Chief Marketing Officer, Max Life Insurance

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    To carry on the celebration of International Women’s Day this week, Kanika Mehrotra from Pitch spoke to Anisha Motwani, Director and Chief Marketing Officer,  Max  Life Insurance  about what makes her tick Your favourite source for news The Morning Newspaper The brands you admire the most Audi, Apple, Anita Dongre and L’Oreal Your formula for…

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    Increasing ROI from Facebook ad spends

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    Reach out to the people you already know! – Sachin Rao, Head of Small Business, Facebook India A lot of small businesses have a customer database. Often it’s a list of email addresses or phone numbers of customers who have bought something from their business before, downloaded their e-book or signed up to their newsletter. These…

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    “Ground-level engagement with consumers is important”

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    Following the decline in the market of compact digital cameras last year, Canon, a leader in the fields of professional and consumer imaging equipment and information systems, announced its focus on B2B services. Dr. Alok Bharadwaj, Executive Vice President, Canon spoke to Devansh Sharma about the challenges of marketing in the B2B space, about entering…

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    “Buying a Harley-Davidson is a state of mind”

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    Pitch celebrates the contribution and achievements of women marketing professionals this week in the run-up to International Women’s Day on March 8. Kick starting it is Pallavi Singh, Director Marketing, Harley Davidson, who shares her likes and dislikes with Pitch  Your favorite source for news Flipboard The brand you admire the most Harley-Davidson Riding gear…

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    Of Grumpy Consumers and Geeky Grocers

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    With increasing competition in grocery e-tailing, Smart Analytics will pave the way to gain new ground The Grumpy Consumer A 30-something working woman reminisces amidst a super-packed work noon of supplies in her kitchen hitting critical quantity – levels, wherein a run to the local store is but inevitable to manage a decent dinner. Unarguably…