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    The OOH Conference and Awards on March 20 to reveal the best in Outdoor Advertising

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    In an effort to felicitate the outstanding work in ‘out of home’ advertising, popularly known as OOH advertising, exchange4media group brings out the 4th edition of the OOH Conference and Awards for Outdoor Advertising and Digital Signage on March 20. Jury members headed by Karan Bajwa, Managing Director Sales and Marketing will meet to choose…

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    ‘Thinking out-of-the box improves consumer experience’- Ankur Warikoo, CEO, Groupon and Speaker at Pitch CMO Summit

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    Pitch CMO Summit 2014, one of the biggest platforms for marketers is back with the theme- “Reinventing Brands”. Organised annually by Pitch from the exchange4media group, the CMO Summit is an opportunity for marketers to ideate and discuss current issues and future trends in marketing. Ankur Waarikoo, CEO Groupon.com will share his insights on the…

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    Top 10 Trendsetter Brands of 2013

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    Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” Those that innovate and lead become trendsetters. They keep themselves ahead of time, ahead of people’s demands and believe in creating the need. They introduce and others try to replicate. Both make business the difference being that the followers merely meet demands while…

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    Case Study: From the Idiot Box to VIP Box

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    Brand: Pepsi Agency: JWT Background: India’s soft drink packaging is dominated by glass bottles which constitute over 60 per cent of the market. But of late, there is being seen an explosive growth of PET bottles as compared to glass bottles. It could be because large retailers such as Spencer, Big Bazaar, Reliance Retail and…

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    “The confused consumer is more difficult to tap than the less informed consumer”

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    Professor of Marketing and Director of MBA Programmes at the University of Minnesota Duluth, Rajiv Vaidyanathan’s vast experience in consulting and research sets him apart from the other experts. His research interests include the examination of how consumers perceive prices, process information for decision-making and the marketing implications of e-commerce. His research has been published…

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    Brand custodians to relate their stories at Pitch CMO Summit in Mumbai and Delhi

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    The annual event from the exchange4media group is back to showcase the biggest and the best brands, their success stories and how they continuously reinvented to stay ahead in the game. “Reinventing Brands” is the theme for the Summit this year and brands like HUL, PepsiCo, Kellogg’s, Godrej will be at the centre of discussions….

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    Strong market execution lies at the heart of successful marketing

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    The celebrations of International Women’s Day continue at Pitch. Anupama Ahluwalia, VP – Coca-Cola India & South West Asia shared her likes and dislikes with Kanika Mehrotra from Pitch Your favourite source for news I am open to all media options since each one has a unique way of reaching out to the audiences The…