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    Top 5 brands that have become synonymous to the category they represent

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    “If a brand becomes a verb, it truly starts defining the category” 1 Google it: : Google has become a one word association for searching anything online. Even if you are searching something on any other search engine, you tend to say “I’m Googling it”. 2 Xerox it : Most of the people still don’t…

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    Will Vodafone be able to encourage smartphone users to become smarter?

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    The customer has evolved and so have his tastes but does he realise the true potential of 3G? Is he aware of the benefits of 3G adoption on smartphones? To satisfy this need for education Vodafone has come forward with the “Be Smart” Mobile internet initiative. Recognising that 3G is a huge game changer in…

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    ‘Creating Compelling Customer Engagement’- Yateesh Srivatasta

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    Pitch CMO Summit is back. Pitch CMO Summit has always provided a platform that brings together the best marketing brains of the country and shares their experiences. This year it is being held on 24th March and 27th March in Mumbai and Delhi respectively. The theme for this year’s event is “Reinventing Brands”. One of…

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    OOH Conference & Awards to ‘redefine’ excellence this year

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    Recognizing the growing innovations in the Out of Home advertising industry, exchange4media is organizing its 4th edition of Out of Home Awards, which recognize the best in planning, creativity, execution and effectiveness of out-of-home advertising in India. The conference and awards will take place on March 20 in Gurgaon. The theme for this year’s conference is “Redefining OOH”….

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    Pitch CMO Summit 2014 is the congruence of market experience

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    Pitch CMO Summit over the years has become the congruence point for CMOs from most of the leading brands. This year, Hemant Bakshi, Executive Director, Home and Personal Care, HUL will deliver the keynote address at the Pitch CMO Summit, Mumbai and Chairman and CEO of PepsiCo D Shivkumar will deliver the keynote address in…

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    Nilanjan Mukherjee of ITC to share the brand’s success story at CMO Summit in Delhi

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    Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC brings with him over 19 years of experience in the Sales and Marketing functions of HUL and Reckitt Benckiser. He joined ITC in September 2010. His experience with these iconic brands and lately with ITC will make for a fascinating story which he will share…

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    Brands turn to 3D printing for more personalized marketing

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    The buzzword in today’s market is “tailor made”. While this word was meant for suiting, today it is widely used to capture any offer made to the consumer. Tailor made loans, Tailor made insurance, tailor made homes. Imagine a world where this trend will continue and you will start ordering a refrigerator which suits your…

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    Top 5 Launches of 2013

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    Launch of a product is a cause for celebration for marketers. The objective is to indulge as many potential customers as possible, in the first few weeks of the launch. Be it a movie, a smart phone or an automobile, or a media channel, the first few weeks of the launch determines where the product…