As stalwarts from the marketing world take to the stage at the Pitch CMO Summit Delhi on March 27, 2014, the discussions are bound to be riveting. Over the years, the Summit has become a platform where marketing trends unfold, and big ideas take shape. Brands like Godrej, PepsiCo, ITC, Groupon, Olx are some brands which will reveal their stories of reinvention.
CMO Summit Mumbai held the interest of marketers on March 24 as Hemant Bakshi of HUL delivered the keynote address presenting the success stories of HUL brands. The Delhi chapter will witness fascinating stories of several others. D Shivakumar, Chairman & CEO of the global beverage and snacks major PepsiCo, spent eight years at Nokia and has his task cut out as he uses innovation and execution to revive the fortunes of PepsiCo. Shivakumar handles all aspects of PepsiCoâ€™s India region, as well as the NourishCo – joint venture with Tata Global Beverages Ltd and the franchise businesses in Bangladesh, Nepal, Bhutan, Sri Lanka and the Maldives.
Brand makeovers make for great stories and are worth sharing. Pitch CMO Summit Delhi chapter promises to be a stimulating evening. Shubodip Pal, CMO, Micromax; Nilanjan Mukherjee, head- marketing, personal Care, ITC; Ankur Warikoo, CEO, Groupon India; Sunil Kataria, COO- Sales, Marketing & SAARC, Godrej Consumer Products; Salil Kapoor, COO, Dish TV; Amit Tiwari, Country Head â€“ Media, Philips; Amarjit Batra, CEO, OLX; Yashish Dahiya â€“ CEO & Co- Founder, Policybazaar and Vivek Gaur â€“ CEO & Co-Founder, Yepme are some speakers who will put forward the secrets of their success and their insights into consumer tastes and preferences.
Pointing out the difference between reinventing a brand and repositioning Ankur Warikoo, CEO, Groupon India and Speaker explained, â€œReinventing a brand means changing a brandâ€™s identity. Changing of Crazeal to Groupon is reinventing. Repositioning a brand is largely to do with changing the product offering.â€ Highlighting the importance of CMO Summit, Ankur said â€œSuch events expose the marketers to techniques and methods being used by brands in real life situations and it really helps marketers.â€
The event is presented by Colors.
Our Associate Partner is DishTV,Â Â Supporting partner is WATConsult.