Continuing with our celebration of women marketers, Devansh Sharma of Pitch spoke to Vandana Bhalla, Marketing Head, Eyewear Division, Titan Company Ltd about her likes and dislikes. Standing at the helm of the branded eyewear market, Vandana has always led from the front providing consumers with quality and service.
Your favorite source for news
Twitter and Facebook are the best sources of news for me. These networking sites not only help furnishing us with live news updates but also help in understand the brand and competition in a better way. They are also a great platform to interact with the consumers directly.
The brand you admire the most
Apple is one brand that I admire the most. The whole experience of using an apple product is absolutely enthralling and makes me feel special. I can’t think of any other brand that comes remotely close.
Your formula for success
A balanced approach and a fair amount of focus on oneself is my personal formula for success.
Your advice to aspiring marketers
It is very important to follow your instincts and do whatever you think is good. Get into the shoes of the consumer and try to think like them. Draw heavily from your life experiences and of those around you. Always be a student and never stop learning
Your secret to the balancing act between home and work?
I have been blessed and am fortunate to have a wonderful life partner who understands my ambitions and desires. Secondly Self-discipline is the key to master the art of balancing. This has helped me juggle between my roles most efficiently.