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    Perseverance gives you out-of-the-box imagination: Ankur Warikoo

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    Out-of-the-box thinking often makes the difference between the mundane and outstanding when it comes to marketing strategies. “Assume there is no marketing money to build the brand and that will make you think out-of-the-box,” remarked Ankur Warikoo, CEO, Groupon India. Groupon India faced a fair amount of struggle when it launched in India as Sabsesasta.com….

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    Godrej’s Kataria talks about Brand Cinthol’s 62 years of successful reinvention

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    Speaking at the Pitch CMO Summit in Delhi, Sunil Kataria, COO – Sales, Marketing & SAARC, Godrej Consumer Products described an inspiring brand story, that of a brand that was launched on the fifth Independence Day of the country and since then it has been 62 years.No brand can sustain for as long as six…

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    “If you want advtg to work, you need to understand the high points in the advert”

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    With rising media costs, every brand wants to communicate effectively to the target audience. They want to concentrate on sharper messaging to reduce the impact of the rising costs. But the intriguing question is how to afford a 30-second commercial amidst increasing costs. Nilanjan Mukherjee, Head – Marketing, Personal Care, ITC, believes that marketing is…

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    How OLX reinvented the classifieds category in India

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    Today OLX is a brand that has emerged out of a category that Indians never thought would succeed. Speaking at Pitch CMO Summit 2014, Delhi, Amarjit Batra, CEO,OLX India, shared his insights on ‘Reinvention of Classifieds Category- OLX Brand Story’. “OLX is a four years young brand, and it started marketing itself about three years…

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    Marketers cannot create a brand by just relying on new media, say experts

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    Since inception brands are positioning different ideas and conventional and unconventional medium to position them in the market and consumers mind. Be it Lalitaji for Surf or Shahrukh Khan for Lux . Sharing his point of view about the uses of conventional and unconventional medium, Abhish Chandhok, Head-Activation, Media and Consumer Intelligence, Nokia said, “Earlier…

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    After Mumbai, Pitch CMO Summit Delhi to reveal successful brand stories

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    As stalwarts from the marketing world take to the stage at the Pitch CMO Summit Delhi on March 27, 2014, the discussions are bound to be riveting. Over the years, the Summit has become a platform where marketing trends unfold, and big ideas take shape. Brands like Godrej, PepsiCo, ITC, Groupon, Olx are some brands…

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    Nokia associates with fashion for a bigger market share for Lumia

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    After Nokia revealed its disappointing Q4 results, it wants to grab Indian fashionistas as a potential customer base. The fashion fraternity has become a lucrative target group today and Nokia is now tapping into its potential in a bid to regain its position. After rocking the London Fashion Week with Nokia Lumia 1520 skirt, in…

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    Can the OOH advertising medium become the preferred choice for marketers?

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    Discussing the challenges for OOH media, measurement was unanimously the trickiest challenge faced by media planners, agencies and brands using out of home advertisement techniques. Speaking at the annual OOH conference organized by exchange4media, Managing Director of Posterscope Group, Haresh Nayak, TIMDAA’s CEO Rohit Gupta and GraphisAds’ Director Alok Gupta shared their views about the…

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    HUL Lifebuoy’s Roti Reminder campaign bags three Golds at OOH Awards

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    The fourth edition of exchange4media’s annual OOH Conference and Awards culminated with the declaration of the winners of the coveted Awards at a glittering ceremony in Gurgaon on March 20. In all, 58 Awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Hindustan Unilever emerge as major winners. The…

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    Yet another revival strategy by BBM – this time like never before!

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    After the “Blackberry Boys” and “Action is here”, BBM has come up with another strategy very aptly titled  “BBM like Never Before”! Since the time Blackberry lost its ground to other platforms, its revival strategy has been keenly observed by analysts and marketers. In a recent move, the struggling Canadian company made the Blackberry messenger…