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    Street 750 Motorcycle Hits Indian Roads

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    Harley-Davidson, a popular premium motorcycle brand launched the much awaited Street 750 on the first day of 12th edition Auto Expo. Harley commenced its operations in August 2009, and appointed its first dealership in 2010. Harley offers a 12 model line-up in India and a wide range of merchandise and accessories. The new Street 750…

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    Top Ten Brand Extensions of 2013

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    Brand extensions can become game changers for the parent brand, provided they are well thought out and strategic. While it is about entering a new market, competing with the existing players, the successful examples have one common characteristic, integrating the existing brand experience with the extended product portfolio. Mc Café was launched in India in…

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    Quick 5 with Admen

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    How important is consumer engagement for the success of a campaign? At the heart of every campaign, is your audience – a consumer who is a word-of-mouth marketer; which is one of the biggest benefits to the brand. Brands should leverage user generated content by developing and creating campaigns which involve fans and users to…

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    Tata Motors launches first new cars in fours years ahead of the Auto Expo in the capital

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    Ahead of the Auto Expo 2014, Tata unveiled two new cars – the sedan Zest and a premium hatchback, Bolt. TATA plans to start selling these cars in the second half of 2014. Speaking on the occasion of the launch, Ranjit Yadav, President, Passenger Vehicles, Tata Motors, said, “We at Tata Motors are delighted to…

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    Top Ten Digital Strategies of 2013

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    2013 saw the rise of digital strategies used in different ways to engage the masses. Here are the Top 10 digital marketing strategies of the year that was. In 2013, the annual budget of marketers has seen a swap between spends on print and spends on digital. After Television it is digital as a medium…

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    Case Study: Dell – I can do kuch bhi

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    Creative Agency: Grey Background: A student at the University of Texas at Austin in 1984, Michael Dell founded the company as PC’s Limited with a capital of US $ 1000. Michael Dell started trading in the belief that by selling personal computer systems directly to customers, PC’s Limited could better understand customers’ needs and provide…

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    K‘NOW’ Native Advertising

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    As consumers, we hate being tricked into purchasing items. We hate smart-selling, smooth-talking salesmen, and deals that look tempting on the outside but have no real benefits. As people, we don’t like being fooled and yet most of us are falling into the trap every day. That is how some of us describe native advertising….

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    Top Ten Trendsetter Brands of 2013

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    Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” Those that innovate and lead become trendsetters. They keep themselves ahead of time, ahead of people’s demands and believe in creating the need. They introduce and others try to replicate. Both make business the difference being that the followers merely meet demands while…