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    Manu Jain of Jabong to embark on a new journey called Gynjer

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    He built a brand that went on to redefine e-commerce in India and now Manu Jain, the Co-Founder and Managing Director of Jabong has parted ways with the Gurgaon based company to start his own venture. Gynjer, is an outcome of his love for gadgets and the world of smart devices. Manu shared his excitement…

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    Constant innovation helps Britannia’s NutriChoice remain relevant

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    Britannia has its finger on the pulse of the health-conscious consumer through its portfolio of products. It has taken promoting biscuits as a healthy snack option to a new level with constant innovation in its Nutrichoice Digestive category. The latest is yet another campaign to promote NutriChoice Digestives as a healthy snack. As a part…

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    Girish Agarwaal, Promoter-Director, Dainik Bhaskar Group to share his views at the Pitch Madison Media Advertising Outlook 2014 in Mumbai

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    Media Planners and Advertisers will get to hear it straight from Girish Agarwaal, the man behind one of the largest newspaper groups in India Dainik Bhaskar. Last month, DB entered Bihar , launching a Patna edition. “Who says print can’t deliver for FMCG Advertisers” will be the focus of his speech at the Pitch Madison…

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    Top 10 Newbies likely to become BIG in 2014

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    When Flipkart started the online operations with just 4 lakh rupees, they aspired to become a $100 million company. E-commerce has pushed Indians to become entrepreneurs. The examples are many but not all are able to make it big. An Idea followed by strategy, and execution by the right people-a successful start-up is an amalgamation…

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    Mrinmoy Mukherjee takes over as Chief Marketing Officer at Raymond Limited -Lifestyle Business

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    Mrinmoy Mukherjee, the Director of Marketing at Raymond Retail Business Vertical has taken over as the Chief Marketing Officer. Mrinmoy would be responsible for marketing & visual merchandising of Raymond Textile, Raymond Apparel, Raymond Made To Measure, The Raymond Shop and also will be in-charge of the media planning & buying. Mrinmoy has been with…

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    Italian Scooter-maker Piaggio’s small car NT3 set to compete with the Nano

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    Bringing competition to Tata Nano, Piaggio Group showcased the prototype of an innovative vehicle, the Piaggio NT3 at the ongoing Auto Expo in the capital . Four wheels, three seats with the driver placed in a forward central seat, the Piaggio NT3 prototype is a tangible demonstration of the advanced level of Piaggio Group R&D…

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    The car first seen in ‘Mission Impossible 4’ unveiled in India

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    The German car maker BMW unveiled four cars at the AutoExpo 2014 .One of them, the BMW i8 was first seen in the Hollywood blockbuster ‘Mission Impossible 4’. What made the unveiling of BMW i8 more exciting was Sachin Tendulkar’s presence at the event and his unveiling of the model. Philipp Von Sahr, President, BMW…

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    Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

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    The annual Pitch Madison Media Advertising Outlook (PMMAO) hosted by the exchange4media group will see the release of the special report by Madison Media analyzing the advertising spends of 2013 and the future projections for 2014 in March. Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about…

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    CASE STUDY- AXIS BANK’s Youth Account Launch

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    Background: Established in 1993, Axis Bank was one of the few private banks that began its operations in 1994. Axis bank is the third largest private sector bank and offers a wide portfolio of financial services. The bank has a wide outreach with more than 1,900 branches and 11,000 ATM’s present across the country. The…