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    Marketing Mantras from Niraj Dawar

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    In his latest tome “Tilt”, well known marketing strategist Niraj Dawar has proposed the idea of organizations shifting away from a product-centric approach to a customer-centric approach. Niraj speaks to Ankur Gaurav of Pitch about what goes into the making of a successful business, Facebook Marketing and how business costs have shifted downstream among other…

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    How will the customers engage with the brand in 2014?

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    From a digital perspective, a lot of the trends in digital consumer engagement are already happening. What we will see in 2014, is more adoption of certain technologies and adaption of consumer behavior that will let forward thinking brands engage with customers in new ways. Some of these trends include Smart Devices, Mobile Messaging Applications,…