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    Lakme’s Fashion Stories on Facebook and Twitter

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    Case Study: Lakme Agency: Webchutney Background: Lakmé , an Indian brand of cosmetics, owned by Unilever, launched in 1952, as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group. Lakme has over 1200 assisted sales outlets, which is the largest number of outlets with “Beauty Advisors” in the country. Lakme has…

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    Telecom sector is a GDP multiplier for emerging markets: D Shivkumar, CEO, PepsiCo

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    Are consumers of emerging markets and developed markets different or are people the same the world over in terms of what they need and how they want it? Are the differences more on the supply side of how to deliver or on the consumer side of what needs to be delivered? The distinguished panelists at…

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    Will mobile become the primary medium for brands to market themselves?

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    The mobile eco-system in the country has been flourishing over the past few years and today this gadget has completely changed the lifestyle of the consumer. The diverse portfolio of tablets and smart-phones has led to the evolution of smart marketing. Lower end android phones and low tariff of high speed data plans have increased…

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    Adi Godrej to be keynote Speaker at Pitch Madison Media Advertising Outlook 2014

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    The most awaited predictions for the media and advertising industry will be revealed at the Pitch Madison Media Advertising Outlook 2014 on February 19 in Mumbai. Over the years the survey has become the advertising and media industry’s point of reference for data and analysis. Adi Godrej, Chairman of the Godrej group will deliver the…

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    Six Strategic Marketing Lessons from Arvind Kejriwal and Aam Aadmi Party

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    Arvind Kejriwal’s David Vs Goliath battle to win in the Indian politics may have well been attributed to an anti-congress wave or the fatigue among the middle class with a persistent corruption problem, however Kejriwal’s branding of himself and his party has also significantly contributed to his success. Counting below some strategic marketing lessons any…

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    Case Study: The launch of Colorbar’s fifth category

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    Background: A quiet starter, Colorbar Cosmetics entered the Indian market in 2004 with the vision to touch every woman with color. Today it is the fastest growing color cosmetics brand in the country. Spread across more than 600 outlets in the traditional markets, Colorbar is quick to launch both color and product trends. It introduced…

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    How Marketers can tap rural India

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    Ask any educated man the ramifications and definitions of the term rural and it would draw several responses, each one right in its own sense. The marketers are no exception. While the census of India has certain benchmarks to classify rural, the general public including the marketers look at the rural from their own lens….

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    More than skin deep: Changing the perception of beauty

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    Baz Luhrmann’s ‘Sunscreen song’ is filled with advice to the youth, as relevant today as it was in 1999 when he released the single. One of my favourite lines is “Don’t read beauty magazines. They will only make you feel ugly.” A lot has been written about the artificial portrayal of beauty in our culture…