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    Single by Choice

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    Case Study: Jack & Jones Campaign: Black Valentine Client: Jack & Jones Agency: WATConsult Background: The men’s clothing brand, Jack & Jones, from the Bestseller Group was introduced in 1988. Jack and Jones is a fashion clothing brand for men. The brand attitude is uber cool and so are the designs. The target audience is…

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    Learning By Doing is important, execution is key: Sanjay Khosla , Former President, Developing Markets, Kraft Foods

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    Overturning orthodoxies on its head and stressing on the importance of  execution, Sanjay Khosla, held the large audience of CMOs in rapt attention at the Pullman Hotel in Gurgaon. It was the third edition of the CMO League organized by exchange4media group and the theme for the keynote was “Fewer, Bigger, Bolder: From Mindless expansion…

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    CMOs- In a league of their own, at the third edition of the “CMO League”

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    First Don Tapscott, followed by Simon Clift and this time it was Sanjay Khosla, Former President, Developing Markets, Kraft Foods, who addressed a hall packed with Marketing heads at the third outing of the CMO League. The event, hosted by the exchange4media group is a gathering of marketing industry leaders who collaborate, discuss and unwind…

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    “Stay focussed till the numbers are counting,” says Sanjay Khosla

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    Marketing expert Sanjay Khosla shared his formulae for success at the CMO League held yesterday in Gurgaon. Staying focused and consistent even at the risk of being boring was one of the factors he said, that led to success. Sanjay shared his trail of experiences and learnings, and stressed that marketers should bring focus by…

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    Sanjay Khosla to address the exclusive Club for marketers –CMO League, in Gurgaon

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    Chief Marketing Officers of various brands will gather today for the CMO League, exchange4media’s prestigious event that was launched in February 2013. This year Sanjay Khosla, Former President, Developing Markets, Kraft Foods (Mondelez International) will address the gathering on “Fewer, Bigger, Bolder: From mindless Expansion to Focused Growth”. The talk will be followed by a…

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    “Our mascot personifies all the attributes of Yamaha,” : Roy Kurian, VP – Sales & Marketing, Yamaha Motor Pvt. Ltd.

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    Yamaha Motor India has taken its responsibility to be ethical and responsible very seriously by launching a maiden mascot to connect with children and parents to promote road safety. Fido Dido, Colonel Sanders, Ronald McDonald, Pillsbury Doughboy, Amul girl, Bibendum, commonly referred to as the Michelin Man are some of the famous mascots who are…

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    Is 6 seconds enough to fuel your brand?

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    When Twitter unleashed its 6 sec looping videos in January earlier this year it was lapped up by thousands. Even with its time limitation, it soon became a raging sensation and grew exponentially to reach the top of the popularity chart. However, for a long time, this tool was predominantly used to share inane, fun…

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    Building The Digital Transaction Business

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    Sony has been one of the first studios to push digital transactions on key digital stores like iTunes, Play, You tube etc. The journey began in Dec 2012. Prior to that Sony Pictures was instrumental in closely working with our global partners to launch them in emerging markets like India. It’s a year now and…

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    When educational institutes turn into successful brands

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    Gone are the days when word-of-mouth publicity worked for schools, colleges, and other educational institutes. Word-of-mouth is still very relevant but standing out from the clutter of options requires a well thought through strategy. Once upon a time when a bright student shared his aspiration to be an engineer, he was told to crack the…