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    What makes any idea successful is perseverance and hard work: Komal Bedi Sohal

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    With a career spanning 19 years and several accolades under her belt, Komal Bedi Sohal is a name to reckon with in the field of advertising. Her work on the Tata Nano “Awesomeness” campaign as Chief Creative Officer of Rediffusion Y&R has been widely appreciated and given the “people’s car” a new avatar. The “celebrate…

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    Five Heartening Campaigns of 2013

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    2013 has been a year of Heart warming narratives & Hearty executions Few brands spoke of functional benefits in 2013, and the most popular campaigns proved to be those with heavy emotional overtones. Detailed below is a close look at five best ad campaigns of 2013 that may not be easily forgotten in a long…

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    How Customer Touch Points help build brands

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    “As you enter a Harley store, you will be wished with a bright hello from the guard. He is the first touch point of the brand who can compel your customer to come back to your store,” said Pallavi Singh, Director, Marketing & Communications, Harley-Davidson India. Singh was speaking at the DMAi Conference in Delhi,…

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    Epica lauds advertising greats, Leo Burnett adjudged Network of the Year

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    Epica Awards, the much awaited advertising awards for outstanding creativity were held on January 24 in India for the first time. The awards took place in association with exchange4media group and showcased some of the best work from the world of advertising in the past year. This was the first time the prestigious awards were…

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    Can Television host interactive content?

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    Content Marketing is believed by experts to be the mainstay of marketing in 2014, interactive video content being one of them. Can Television host interactive content to a target audience and help brands in the process? One of the key factors differentiating marketing on mobile and marketing via television has been ‘interactivity’ and ‘engagement platforms’….

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    Oldest advertising medium tries to be experimental

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    Out of Home advertising has moved ahead of being just a Billboard. This 300 year old advertising medium is very much around but is no more the medium leading a campaign. Marketers have plenty of options and importance of billboard has downgraded in the last decade. Efficiency of billboard advertising depends entirely on the strategic…

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    Are Marketers listening to conversations on social media platforms?

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    Social media listening, also known as social media monitoring, is the process of spotting and reviewing what is being said about a company, individual, product or brand on the Internet. Conversations on the social media platforms are gigantic unstructured data. It’s very important for a brand, therefore, to define the targets for a social listening…

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    Is In-App Commerce being adequately utilised by Marketers

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    A study by SAP states that consumers in India are leading the demand for mobile commerce services, with 97 per cent of consumers asking for more mobile interactions with businesses. While embracing the appetite for mobile purchase adoption, it is vital that organizations look to develop products and services for India where they are able…

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    Tetley promotes Green Tea by re-launching it in six flavours with a new ambassador

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    Having noticed the leaning of Indian consumers towards healthy food and drink habits, Tata Global Beverages’ global tea brand Tetley has relaunched Green Tea. With a new brand ambassador, a new TV commercial the brand which is sold across 40 countries, has decided to reach out to a larger set of public in the interiors…