The annual report on the Media Advertising Outlook will be unveiled by Madison World and Pitch in Mumbai on February 19. The report is an annual track down of how and where advertising spend was made across various media â€“ Print, TV, Radio, OOH, Internet, and Cinema and projects the future growth of different mediums.
Sam Balsara, Chairman and MD, Madison World will release the much awaited report. The report has become a point of reference for the advertising and media industry. Last year, the key note address was delivered by Anand Kripalu, Managing Director of Cadbury India while this year the Chairman of Godrej Group, Adi Godrej will deliver the keynote address. He will provide insight into the key predictions for the year 2014. The event will be a gathering of key industry leaders and will also include Uday Shankar, CEO, Star India and Girish Agarwaal, Promoter Director at Dainik Bhaskar Group, as Speakers.
The panel discussion on the topic â€œFrom Media Transactions to Media Partnerships-Can we find our way there?â€ will have Amit Chopra, Ad Sales Head of Star, Sushrut Pant, Category Head at Marico, Siddhartha Mukherjee, Executive Director, Chocolate Category and Media at Cadbury as Speakers to name a few.
The prediction of 2013 projected a growth rate of 7.4 per cent for the advertising industry; the entire advertising fraternity is expecting a much higher growth rate this year. The increasing share of digital as a powerful medium will be something to look out for and the role of print and television might be highly scrutinized. The report will also throw light on advertising spend across sectors. Last year, the FMCG sector had dominated most of the marketing activities.
Pitch Madison Media Advertising Outlook is a reference point for marketers, media owners, media buying and planning professionals used for staying updated on industry trends and key developments in various mediums. Besides the growth report of different media in terms of revenue and forms, the report includes additional information such as top category spenders, biggest gainers by state and top publication gainers, amongst other insights.
By Ankur Gaurav