Mumbai, India, 29th January 2014: Indiaâ€™s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2014. Samsung has emerged as Indiaâ€™s Most Trusted brand this year. Sony ranks as Indiaâ€™s 2nd Most Trusted Brand followed by Tata which has ranked 3rd this year. In 2013, the three brands had ranked second, third and fifth respectively. LG, ranks 4th in this yearâ€™s list, followed by the three year leader, Nokia, at 5th place. Hewlett Packard move up fourteen ranks over last year to become Indiaâ€™s 6th Most Trusted Brand and Hero leaps seventy-nine ranks to become Indiaâ€™s 7th Most Trusted. Honda is at rank 8th, followed by Reliance at 9th. Mahindra betters its last year rank by sixty-nine places to get ranked as Indiaâ€™s 10th Most Trusted brand.
N. Chandramouli, CEO, TRA, said on the occasion of the reportâ€™s launch, â€œSamsung has grown steadily in trust ranks over the last four years â€“ 5th in 2011, 4th in 2012, 2nd in 2013 and has reached Indiaâ€™s Most Trusted rank this year. When a brand focuses on its trust with intensity, apart from trust the brand gains in market-share, product premium and acceptance of new products as an automatic by-product. Samsungâ€™s strategy of focusing on the core intangibles of its brand is evident from its climb to leadership in BTR 2014.â€
The Brand Trust Report, the fourth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This yearâ€™s study involved 15000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 5 million datapoints and 20000 unique brands from which the top 1200 brands have been listed in this yearâ€™s report.
For long term sustainability and success, it is important that brands have a long term investment in trustâ€, Chandramouli added.
Trust has become an important factor in gaining market-share and Samsung has been able to focus on building this trust over the years.
By Staff Writer