Epica Awards, the much awaited advertising awards for outstanding creativity were held on January 24 in India for the first time. The awards took place in association with exchange4media group and showcased some of the best work from the world of advertising in the past year. This was the first time the prestigious awards were hosted outside Europe.
Kick starting the show, the CEO of Epica, Philippe Paget stated, â€œ”Epica talks about creativity not only from Europe but from the world. Talent is international and we are here to show that we are international. We are trying to have a different angle on creativity and celebrate creativity in advertising”.
At the Epica Awards 2013, Leo Burnett was adjudged Network of the Year with 32 awards, including nine Gold metals. Forsman & Bodenfors walked away with Agency of the Year Award and 15 metals, including three Gold metals. France topped the country rankings with 75 awards, including 17 Gold metals. The Grand Prix winners were from Denmark, Namibia, Tunisia and Turkey.
In the film category, Danish agency & Co got the Grand Prix for â€˜Made From Coolâ€™ campaign for fashion brand Jack & Jones. Namibian agency Advantage Y&R got the Grand Prix in the Press category for the Land Rover Defender. In the outdoor category, Havas Worldwide Turkey got the Grand Prix for â€˜Music of the Peopleâ€™ image for AÃ§ik Radio. Memac Ogilvy Label Tunisia got the Grand Prix in the Interactive category for â€˜Mobilizing the 12th Manâ€™ app for football club C.S. Hammam-Lif.
Mark Tungate, Jury Chairperson, Epica said, â€œThe Epica Awards went global two years ago after initially being European only award, so we are delighted that the ceremony can take place for the first time outside Europe and, of course, that we can come to India. We would like to thank exchange4media for hosting the ceremony.â€
The awards that began in 1987, include all main communication disciplines and went global in 2012. All winners and a selection of other high scoring entries will be published in the annual Epica Book. The entries were judged on the basis of 2 criteria, the originality of the creative idea and the quality of its execution.
By Staff Writer with inputs from Twishy