Chief Marketing Officers of various brands will gather today for the CMO League, exchange4mediaâ€™s prestigious event that was launched in February 2013. This year Sanjay Khosla, Former President, Developing Markets, Kraft Foods (Mondelez International) will address the gathering on â€œFewer, Bigger, Bolder: From mindless Expansion to Focused Growthâ€. The talk will be followed by a panel discussion and exchange of ideas with the members of the league.
Khosla had joined Kraft Foods in January 2007, where he led Kraftâ€™s $13.6 billion business in developing markets. As a member of the Kraft Foods Executive Team, he was responsible for its business in more than 60 countries. Currently, he is Senior Fellow, Kellogg School of Management.
The event is tailored exclusively for CMOs in India and is an opportunity to collaborate and discuss the key challenges facing them today. The league will bring together Reports and Research from Marketing industry leaders and leverage the first online engaged CMO community network in India.
Launched in February 2013, the CMO League was first addressed by Don Tapscott, a leading authority on innovation, media and economic and social impact of technology. The next in the series was a talk by Simon Clift, Unileverâ€™s first Global CMO in August 2013.
By Rashi Bisaria