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    Vistara Airline unveils its product and service elements that fulfil its core brand promise

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    Aiming to transform the air travel experience in India, Vistara unveiled its product and service elements. The full service carrier will take off on January 9, 2015 with Delhi-Mumbai, Delhi-Ahmedabad and Ahmedabad-Mumbai as its initial routes. The airline brand promises a hassle-free check-in and boarding process, with an intuitively thoughtful on-board experience. Vistara also unveiled…

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    Delhi retains its No.1 position as an ecommerce hub: EBAY Report

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    According to the eBay India Census 2014, Delhi retains its No.1 position as an ecommerce hub while Maharashtra loses its top spot to Delhi. Tier II & III cities are closing in. The Census documents trends in online buying, selling & exporting across 28 states and 7 Union Territories in the country and export trends…

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    Brand Himalaya becomes a ‘problem solver’ for the youth

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    India’s leading herbal health and personal care company Himalaya, which recently forayed into the men’s grooming segment with their Himalaya For Him brand of face washes, has launched ‘My Lakshya’ – a campaign that redefines the value of living your dream. The brand that is increasingly targeting the youth is projecting itself as a problem…

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    IndiaMART gets innovative in spreading brand message

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    IndiaMART, the online marketplace for businesses, has rolled out a fully wrapped metro on the Yellow-line route, plying from Jahangirpuri to Huda City Centre and on the Blue-line route from Dwarka to Noida. The wrap features brand ambassador Irrfan Khan, giving away the brand message ‘Kaam yahin banta hai’. Taking the lead, IndiaMART is the…

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    2014 – The Year of the Mobile

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    2014 was a new era in the rise of Mobile, Content Marketing and Big Data for many businesses. Right in its embryonic stage, mobile has irrevocably transformed digital marketing. It’s been an eventful year for marketers with the rise of omni-channel, mobile-first marketing, and a rapid growth in Geo-tagging management – to name but a…

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    Harvard Business School to study PVR’s business model in India

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    PVR Ltd. , India’s largest multiplex chain and among the select FIELD Global Partners for Harvard Business School (HBS) in India, welcomes the students of Harvard Business School to study PVR’s business model and develop a case study on “Developing a new luxury cinema experience for families in New Delhi”. A team of six students…

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    Qatar Airways Becomes the Most ‘Liked’ Global Airline on Facebook

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    Qatar Airways reached yet another milestone when it became the most ‘liked’ global airline on Facebook, the world’s most popular social media networking site. The airline overtook its nearest competitor and claimed first position last week while reaching eight million fans on its global page. Only six months ago the airline had four million fans,…

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    Tommy Hilfiger Announces Rafael Nadal as Global Brand Ambassador

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    Tommy Hilfiger announced internationally renowned tennis star Rafael Nadal as the brand ambassador for its fall 2015 underwear and tailored collections. The Fall 2015 Tommy Hilfiger underwear collection refreshes classic styles with updated fits, revamped fabrics and elevated details whereas the tailored collection features sharp silhouettes, modern tailoring and rich textures. “Rafael Nadal has been…

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    Is social media a boon or a bane for marketers?

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    At the 2nd Indian Marketing Awards organised by the exchange4media group , top marketers engaged in the most relevant topic of discussion in today’s times. Building brand loyalty in the age of social media is the biggest challenge most marketers face today. Putting forth their diverse views were marketing veterans like Vivek Sharma, CMO Philips…

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    Winners speak @IMA 2014

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    Amidst a grand gathering to celebrate the finest and trend-setting work in the marketing arena, Indian Marketing Awards 2014 – presented by Hindustan Times and powered by Colors – honoured the best marketers and marketing campaigns of the year. Here is what the winners had to say after winning the most prestigious award in the…

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