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    Brands get their act together to make the best of festival fervor

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    With Diwali round the corner, it’s raining offers from brands as they set out to woo their customers. The options range from new product offerings; innovative cash back offers and marketing campaigns. As festival budget for families shrinks due to factors like inflation and a lack of job opportunities, marketers are looking to devise ways…

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    Smart Marketers personalize data to their advantage

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    Data is not a new tool for marketers of the world. But with the evolution of technology the way this data is being used has undergone a sea change..Earlier, the use of data enabled brands to create their reach and awareness among the target audience. Demographics and distribution channel reach were used to understand how…

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    CASE STUDY: Liberty’s Brand Awareness Programme

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      Campaign: Liberty Road Show Client : Liberty Agency: Rashi Entertainment Pvt. Ltd. Background: Established in 1954, Liberty Shoes Limited (LSL) is based in Karnal, Haryana. Sold through 6, 000 multi-brand outlets and 350 exclusive showrooms, it has a presence in 25 countries with almost 50 showrooms outside India. With an annual turnover exceeding US…

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    Putting a face to the brand

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    Why and how brands choose celebrity endorsers Hollywood actor, Hugh Jackman, has just been named ambassador for Micromax, India. The brand is eyeing overseas markets and is the first Indian mobile phone manufacturer to have a foreign endorser. Micromax claims the actor lives its ‘aspirational, reinventing and fearless’ persona. That brings me to reason number…

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    TOP 5 Sporting events for Marketers

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    Vinit Karnik, National Director, Sports and Live Events, Group M ESP rates the sporting events of the country for the opportunities they provide for marketers.   1 IPL: Fixed event on a calendar year, IPL has everything a marketer could ask for. It activates key markets across the country and guarantees pan-India reach. It accommodates…

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    Reckitt Benckiser looks to tap business graduates with Brand Me

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    Reckitt Benckiser (RB), which has been predominantly into the category of health, hygiene and home, has come up with an entirely unique offering – Brand Me. Brand Me is a social media experience aimed at helping graduates and students build a profile, just like marketers build brands. The Brand Me experience will be available on…

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    Nadir Godrej speaks about ‘Shared Value’ as the new format for businesses

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    Being a member of the Godrej Family, which was the first one to make products which displaced entrenched foreign labels, for Nadir Godrej, business as well as poetry, runs in the blood. Nadir Godrej, the Managing Director of Godrej Industries and Chairman of Godrej Agrovet has his vision all set to change the strategy adopted…

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    A brand within a brand

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    Tie-ups, product placements and sponsorships. It isn’t often that you pick up a packet of rice and find Arjun Rampal staring back at you. It happens when a film like Satyagraha ties up with India Gate Basmati rice. KRBL, its parent company’s philosophy is empowerment of farmers and customers and the film is based on…

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    Indian mobile shoppers’ habits revealed

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    As the third largest user of internet in the world India has immense scope for ecommerce. Ebay India’s Festive mobile Commerce Survey conducted with over 1000 ebay users in India in October 2013 has revealed that 78% shoppers prefer shopping on mobiles to get great deals on purchases and 60% shopped on mobiles to save…

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    Advertising on Facebook becomes simpler to help marketers meet objectives

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    Advertising on social media just got simpler with Facebook announcing the redesign of its ad buying and reporting tools. Facebook is trying to meet the individual objectives of different objectives by tailoring the tools for marketers. The Ad buying process on Facebook will begin with a simple question “what’s your ad buying objective?” In July,…