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‘The 5 star power ads’ that made a mark

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Nitin Karkare, Chief Operating Officer - Mumbai, Draftfcb + Ulka

Nitin Karkare, Chief Operating Officer, Draftfcb + Ulka

1 Salman Khan for Mountain Dew: Mountain Dew communication has been about challenging yourself and pushing the limits. Their brand philosophy of ‘darr ke age jeet hai’  fits well with Salman’s image post his Dabangg series and thereby makes the celebrity association and the commercial credible
2 Kajol for Olay: While we all know Kajol the actor, this one is a refreshing portrayal of her as a woman with regular life responsibilities of home and family. All of them ,take their toll on her skin and Olay has been around to help her maintain it.
3 SRK for Dish TV:Rooted on the basic insight that television – be it sports or soaps, is the core of our entertainment, this ad is a light-hearted execution of the same with Shah Rukh Khan, the king of entertainment as the narrator.
4 Amitabh for Maggi: Amitabh Bachchan is probably one of the only actors who has constantly reinvented himself and stayed perpetually relevant. In this Maggi commercial, he brings to us the day in the life of a young boy who has a hyper-active social life leading to the need for a big pack of Maggi to satiate his ‘big hunger’.
5 Rekha for Snickers: Don’t recall any commercial with Rekha and hence this one certainly stands out. While this ad seems like the Indian rendition of the international Kenny G campaign, it certainly gives Rekha a lot of room to act & throw ‘heroine-like’ tantrums.

By Nitin Karkare, Chief Operating Officer, Draftfcb+Ulka

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