• Tanishq-1
    FEATURED, latest-stories, VIDEOS

    When an aspirational brand turned relational

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    As Tata’s Tanishq, an aspirational jewellery brand launched their latest TVC, critics applauded the brand and Gauri Shinde of “English Vinglish” fame for coming up with a path breaking advertisement. The subject of remarriage has touched a chord with the audiences and critics alike, creating a relationship between the brand and the consumer. According to…

  • Krrish-3
    FEATURED, latest-stories

    The long life cycle of brand Krrish attracts marketers

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    India’s very own super hero Krrish has had a dream run for the past 10 years, never having faded from the audience’s memory due to the well-planned and marketed release of the last 2 films in the trilogy. It is the life cycle of brand Krrish that has attracted marketers of children’s products to enter…

  • Gayatri Shrikhande, writer and brand ideator, chlorophyll brand and communications consultancy.
    COLUMNS, FEATURED, latest-stories, MY TAKE

    New and Old Spice

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    Milind Soman is everywhere right now, marathon running aside. It’s impossible to miss him in India’s version of the Old Spice commercial, telling us a real man plays Carnatic music, makes a mean Malabar fish curry and uses Old Spice. He’s not just about impressive karate moves. Simultaneously on air is the Park Avenue Beer…

  • GSMA
    FEATURED, latest-stories

    Brands look towards the mobile space as GSMA report predicts unparalleled growth for the mobile ecosystem by 2020

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    According to the latest report by GSMA called “The Mobile Economy India, 2013” the mobile ecosystem would contribute almost 21.6 lakh crore to India’s GDP by 2020. In 2012, the mobile ecosystem generated Rs 1.27 Lakh crore. Mobile might become the new game changer for marketers in the coming years. India is already the second…

  • MTV
    FEATURED, latest-stories

    MTV wins 2 awards at the 22nd World Brand Congress

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    Having established itself as a youth brand born out of popular youth culture, MTV is now garnering accolades for its influence, appeal and contribution in this space. It was conferred the “Master Brand” award in the youth Entertainment category at the 4th edition of Master Brand Awards hosted by the 22nd World Brand Congress in…

  • Blackberry
    FEATURED, latest-stories

    Blackberry Messenger available on Android and ios, activation campaigns begin in Colleges and Cafes

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    Within just first 24 hours of its launch, BBM, the much talked about Messenger service from Blackberry, has recorded as many as 10 million downloads across 75 countries. Once exclusive to Blackberry it is now available across Android and Ios platforms, giving stiff competition to other instant messenger applications like WhatsApp and Line that have…

  • FEATURED, latest-stories, TOP 5

    ‘The 5 star power ads’ that made a mark

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    1 Salman Khan for Mountain Dew: Mountain Dew communication has been about challenging yourself and pushing the limits. Their brand philosophy of ‘darr ke age jeet hai’  fits well with Salman’s image post his Dabangg series and thereby makes the celebrity association and the commercial credible 2 Kajol for Olay: While we all know Kajol…

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