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    Mobile based marketing should make smartphones smarter and personal

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    “I recently got to know about a woman cancelling the order at Starbucks because the Instagram was down”, an incident narrated by Mallika Shankarnarayan, Human Experience Strategy Director, P&G Asia and SMG India, at an event partnered with the exchange4media group. She gave an indication of the enormous reach and impact of mobile technology in…

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    Tell a Story to engage your customer

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    Whatever be the medium you choose to communicate with your customers, you must have a great story to tell or the target audience will lose all interest in your brand. This is one of the cardinal rules that brands need to adhere to in order to get noticed, remain relevant and drive engagement. As mobile…

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    As India’s mobile phone market explodes, brands look at ways to market on mobile

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    India has fast become the third largest smart phone market in the world. In fact, mobile growth in the last three years has been stupendous. Research shows that mobile leads the charts when it comes to user time spent on different screens and media. Research also reveals that 59 % of Indians surf the internet…

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    As the ‘show-rooming’ threat looms, mobile is the solution

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    Asian shoppers have proven tremendously receptive to online shopping, and according to industry estimates Asia will be the leading region for e-commerce by 2016.  The growth of online shopping, the practice of flash deals and the rise of online couponing websites such as Groupon, have made shoppers more bargain conscious than ever before. Recognising that…

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    Hyundai’s Grand i10 enters the Indian market, pitted against Maruti Swift and Ford Figo

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    Launched at a starting price of Rs 4.29 lakh, Hyundai’s Grand i10 provides an excellent value proposition to the Indian customer who values style, space, economy and technological features. At a time when the economy is experiencing a slowdown, Hyundai hopes the Grand I10 will bring some excitement in the market, increase competition and provide…

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    EEMA gears up for its 6th annual convention at Jaipur, set to begin on September 5

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    The countdown to the annual convention of Event and Entertainment Management Association (EEMAGINE 2013) is coming to an end as the much-awaited event kicks off tomorrow at the Fairmont hotel in Jaipur. Set against the traditional backdrop of Rajasthan, the event will witness some power packed sessions by Indian and international speakers. The event which…

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    Nano gets a new positioning, focuses on the youth to rejuvenate its image

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    Ratan Tata’s aspirational venture Nano, has finally created a new niche for itself, managing to move away from tags like “the people’s car” and the “world’s cheapest car”. It is now positioned as the smart car for young achievers. Tata Nano’s latest campaign called ‘celebrate awesomeness’ is becoming popular among youngsters. Speaking about the hype…

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    Brands launch eco-friendly campaigns during the festive season

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    Spurred on by Lord Ganesh and their own sense of responsibility towards the environment, brands have decided to take the “green” path to market themselves. This year’s Ganesh festival that begins on September 19 will see brands like Tata Housing and Big FM stand up for the Green cause. Tata Housing’s “Beautiful is Green” campaign…

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    Kainaz Gazder, P&G’s trailblazing Marketing Director moves to China

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    After working with Procter & Gamble India for almost 17 years, Kainaz Gazder has relocated to China. Gazder was the Marketing Director for India operations of the FMCG giant. Her new role is not known as both Gazder and the company refused to comment when contacted. Before she relocated, Gazder was taking care of the…

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    Brands hook consumers through engagement on social media

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    It is the largest ever consumer campaign from the house of Godrej Interio and engages consumers in an innovative and rewarding manner. “Upload and Transform” aims at making homes brighter and transforming them with Godrej products. The brand has kept up with changing times and has gained prominence on the web with its campaign strategies….