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    Fresh twists in interactive marketing

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    As the ‘scratch-and-win’ mania in print ads fades, mobile-based innovation in advertising is gathering momentum. The biggest drivers of this phenomenon are smartphones. The best campaigns are those that offer real benefit and do a good job enticing people to actually want to pull their smartphones out of their pockets. And that’s where QR (Quick…

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    Twitter acquisition spree: an umbrella of options for marketers

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    Twitter is attracting a huge number of advertisers and marketers ever since it started offering more effective tools to target customers. Much of this has happened following several acquisitions the firm made lately. Apart from Vine and We are Hunted, which were acquired by Twitter in 2012, most of the acquisitions took place this year….

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    New integrated marketing solutions facilitate online optimization for brands

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    A study concluded that companies spend five percent or less of their total marketing budget on online optimization activities despite the fact that those brands which invest more see greater gains. There is a need for marketers to maximize marketing budgets by optimizing across all of their digital properties. The need for organizations is to…

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    Brands kick start their marketing blitz with onset of Onam

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    It is happy Onam with love and freebies from marketers for Keralites. It is that time of the year when brands in India accelerate their marketing plans. In India, the past records suggest that 30 to 40 per cent of the annual turnover and trade can be attributed to the specific festival occasions that start…

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    CASE STUDY: Cleartrip

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    Campaign: Cleartrip drives conversions Client: Cleartrip Agency: Digital Quotient Background Launched in July 2006, Cleartrip is one of the top online travel companies in India with a 35% market share. Based on a straight forward premise of “making travel simple” for its customers, Cleartrip offers convenience, choice without confusion, multiple payment options, competitive prices and…

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    Rebranding Strategies for brands

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    This is not the first time someone’s said that just a new logo does not mean a new brand. But in today’s scenario, it is good to know that this is no longer a mere statement. More and more Indian brands understand that the word ‘rebranding’ cannot be used loosely and must symbolize a larger…

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    Nokia fine tunes its customisation, connects with Urdu speaking users

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    By launching the first ever device, the Nokia 114, with an Urdu language option in the country, Nokia has reinforced its strategy of democratising the reach of mobile telephony in the country. Nokia is the first company to introduce regional language content in 11 Indian languages since 2008- Hindi, Malayalam, Tamil, Telugu, Kannada, Gujarati, Bengali,…

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    Viacom 18 extends its brand portfolio, partners with iconic brand “Peanuts”

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    Viacom18 today has partnered with PEANUTS Worldwide to represent the rights to Charles Schulz’s popular Peanuts characters in India as master licensee. The deal marks Viacom18’s foray into representing brands outside the Viacom portfolio. Viacom18 plans to roll out products by early next year. PEANUTS has been one of the most popular and influential entertainment…

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    Comic content used to pull in advertisers for Youtube

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    The comedy week on youtube might have ended but it has given marketers reasons to smile. The programme launched in association with several production houses has so far accumulated 316,319 subscribers. This is not for the first time when Google has pushed Youtube as a direct competitor to the television space. While broadcasting the Indian…