TVS launches Jupiter to rev up the competition with Honda Activa

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scooterAt a time when the scooter market is growing at 13.88 per cent, TVS has launched the Jupiter. According to auto expert Tutu Dhawan, “This might be aimed at giving direct competition to Honda Activa, as it is the only scooter luring the male customers as of now, with its remarkable power.”

TVS is the lone player in the moped segment. But their sales had declined by 11.45% for the period April-May of 2013 as against same period the previous year. This was a much needed product in their portfolio. The category has been chosen wisely and the scooter has been positioned to compete with Honda which has enjoyed a monopoly in this segment. Mahindra, Vespa, Hero and Yamaha are also active in the scooter category but with most of their products targeted at women, TVS Jupiter is the second offering to lure the men.

According to a TVS spokesperson, “The company considers TVS Jupiter one among the new wave of feature rich TVS products:  offering greater comfort, convenience and first time features. TVS Jupiter is powered by a next generation noise-free, all-aluminum, low-friction engine that delivers an amazing mix of power, superior acceleration and best in class fuel efficiency. The metal bodied, TVS Jupiter is styled to enthuse the male consumer.”

The company has sold 35,000 units and expects to cross 50,000 with the launch of Jupiter. The new entrant matches the specifications of Honda Activa as it boasts of the same power of 8 Bhp @ 7500 rpm. The, torque, engine and pricing also matches those of Honda. Jupiter is priced at INR 44,200 which is lower than the price of Activa and in a few states, this difference might go upto INR 1000. About the pricing, Dhawan said, “They have managed to launch a product which gives the Indian male an option in the scooter market, matches the specifications and very importantly TVS has priced it just below Activa. During the festivals, it is expected that this strategy along with goodies will bring them some share of the pie of the growing scooter market in India.”

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