Lenovo India, one of India’s leading PC players, announced the appointment of Bhaskar Choudhuri, as head of Marketing for India. Based out of Lenovo’s headquarters in Bangalore, Bhaskar will spearhead the three key segments including Consumer, Relationship (enterprise) and SMB. Bhaskar’s primary mandate will be to ‘protect’ or retain Lenovo’s equity in the Relationship segment and ‘attack’ or increase Lenovo’s brand preference in the consumer and SOHO segments. He will also devise strategies for Lenovo’s digital leap to build increased affinity with the younger generation of consumers.

Announcing the appointment, Amar Babu, Managing Director, Lenovo India said, “We welcome Bhaskar on board. This development is in-line with our growth strategy, as we are moving towards the PC+ era and increasing our focus on the youth segment. Bhaskar is a versatile sales and marketing professional and has played a significant role in managing one of India’s leading FMCG brands. We are certain that his rich experience will enhance Lenovo’s brand image significantly.”

Bhaskar Choudhuri commented, “It is exciting to be associated with one of the leading PC players of India. Moreover, the shift from a leading FMCG to an established technology brand is quite thrilling. Despite the fact that both segments are diverse, leveraging the youth connect remains a common factor.”

He joins Lenovo with more than 13 years of diverse experience in sales and marketing, primarily in the FMCG space. Bhaskar fulfilled the role of Associate Vice President, Marketing at Cadbury India, for the Candy and Gum category.  In addition to this, he has played a significant role in managing the Cadbury Dairy Milk (CDM) portfolio and supported the launches of CDM Silk and CDM Shots.