Brand-expert & CEO, Harish Bijoor of Harish Bijoor Consults inc., lists the TOP 5 campaigns featuring kids that became game changers for the brands.
|1||Flipkart.comâ€™s â€˜India Wants to Knowâ€™: The campaign created by Happy Creative Services aimed at educating consumers about the benefits, ease and convenience of shopping on Flipkart.com, using the â€˜kids as adultsâ€™ theme. The campaign instigated the new users to log on to the website to shop.
|2||Oreoâ€™s â€˜Father-daughter bondingâ€™: The little girl pretends to be her mother and offers Oreo biscuit as refreshment. The brand cleverly promoted the â€˜family bondâ€™ and the innocence of the girl won the hearts of viewers.|
|3||Britanniaâ€™s â€˜Yeh cheese badi hai swast swastâ€™: Britannia took the help of kids to convey how healthy a slice of cheese could be for anyone. A kid singing the famous bollywood number â€˜ye cheese badi hai mast mastâ€™ added fun to the facts and created a high recall for the brand.|
|4||Kit Katâ€™s Dancing Babies: The TVC features adorable dancing babies that start drumming and swaying too, while a student takes a Kit Kat break in between his lectures. The video garnered 1,626,530 views in a matter of 15 days on Youtube.|
|5||Colgateâ€™s Parentsâ€™ Day: A kid introduces his father on Parentsâ€™ Day in school as a dentist and his father informs children about how brushing teeth is an important part of oneâ€™s daily routine. A girl innocently asks him that if dentists protected their teeth then who protected the dentistsâ€™ teeth and the answer is Colgate. The naive attitude of children once again attracted the attention of viewers.