The countdown to the annual convention of Event and Entertainment Management Association (EEMAGINE 2013) is coming to an end as the much-awaited event kicks off tomorrow at the Fairmont hotel in Jaipur. Set against the traditional backdrop of Rajasthan, the event will witness some power packed sessions by Indian and international speakers. The event which is to take place from September 5-7 is open to both members and non-members of EEMA and the major draw will be the EEMAX awards which will be presented on the closing day. Commenting on the convention and its picturesque setting this year, Brian Tellis, President, EEMA said, â€œThe better elements are going to be the exotic venues that Jaipur has to offer. Traditionally we have been bound to places like Delhi, Bombay, Goa, etc., where we have not had any heritage value adding to the venues. But here because itâ€™s Jaipur, weâ€™re going to be exploring the sand dunes, the palaces, and so the venues are going to be new in terms of their freshness.â€
The award categories include events of different kinds from product launches to social impact events, conferences, weddings, mall promotions, consumer activations etc and the jury includes eminent personalities associated with different brands. The jury list includes Prasoon Joshi, Executive Chairman for Mccann Worldgroup India, Ajay Kakkar, CMO Aditya Birla Group, Financial Services, K Ramakrishnan, President , Marketing, Cafe Coffee Day, Nalin Kapoor, Senior GM and Group Head, Marketing, Hyundai Motor India, Nikhil Rungta, Chief Business Officer, Yebhi.com, Raj Nayak, CEO, Colors- Viacom 18, Ravi Bharadwaj, Executive Director, Marketing, Dell India, Sanjay Chitkara, CMO LG Electronics, Tarun Katial, CEO , Reliance Broadcast Network and Tushar Vyas, Managing Partner- South Asia, Group M.
The EEMAX awards recognise experiences which have been created and executed by EEMA member agencies. The audience will be addressed by experts like Roshan Abbas, MD- Encompass, Min Chang, President Asia Pacific, DAS, omnicomGroup, Brian Tellis among many others in the course of three days. Panel discussions ranging from role of activation in brand building to the ever expanding landscapes of social events will set the tone for greater collaboration and discussion.
EEMAGINE 2013 will have a number of different modules including a B2B exhibition, the EEMAX awards, and a convention, along with evening galas and after-parties to keep the mood light and upbeat.
By Rashi Bisaria