• Gayatri Shrikhande, writer and brand ideator, chlorophyll brand and communications consultancy.
    COLUMNS, FEATURED, latest-stories, MY TAKE

    The reality of realty branding

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    The only thing crowding India more than its people, is the number of real-estate developments over the last few years. In every major Tier-1 and Tier-11 city, commercial and residential properties are springing up at breakneck speed. And the only thing more undifferentiated than these constructions is their communication. In this hugely cluttered industry, differentiating…

  • Lenova
    BRAND NEWS, FEATURED, latest-stories

    Lenovo India appoints
    Bhaskar Choudhuri as Director – Marketing

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    Lenovo India, one of India’s leading PC players, announced the appointment of Bhaskar Choudhuri, as head of Marketing for India. Based out of Lenovo’s headquarters in Bangalore, Bhaskar will spearhead the three key segments including Consumer, Relationship (enterprise) and SMB. Bhaskar’s primary mandate will be to ‘protect’ or retain Lenovo’s equity in the Relationship segment and ‘attack’ or…

  • cuba
    FEATURED, latest-stories

    New product categories create the required buzz

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    Parle Agro has re-entered the carbonated fizz drinks market with the launch of Café Cuba, a fizzy drink with a coffee flavor. The launch of new categories has become a trend and helps invigorate a jaded brand. Category building can be tricky for a brand that already has an identity in the market. A report…

  • KBC-Ad
    FEATURED, latest-stories

    Content differentiation is key for web video marketers

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    Youtube’s successful Comedy Week has opened up the debate about web video channels versus TV once again. There is no doubt that the web has become an alternative for the television audience to move away from appointment based content consumption on TV to a free style web based consumption pattern. Marketers should not only be…

  • siemens-logo
    FEATURED, latest-stories, VIDEOS

    Siemens takes the creative story telling route

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    Advertising technology that supports millions of lives every day, often goes unnoticed. This is the challenge faced by most of the technology providers but Siemens India has taken a creative route to connect with the end consumers – a story of a ‘dabbawala’ in Mumbai. Siemens India recently launched an innovative digital media campaign which…

  • Micromax-logo
    BRANDING, CASE STUDY, FEATURED, latest-stories

    CASE STUDY: Micromax

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    Campaign: Bling, It twinkles Client: Micromax mobiles Agency: Lowe Lintas Background: Micromax, the 12th largest handset manufacturer in the world, started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered the mobile handset business and by 2010, it became one of the largest Indian domestic mobile handsets…

  • My-take
    COLUMNS, FAMILY, latest-stories, MY TAKE

    Catching the virus

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    Great viral marketing campaigns and what makes them great! Unless you’ve disconnected yourself from the World Wide Web in every possible way, you couldn’t have missed the ‘Abused Godesses’ campaign. Beautiful Goddesses depicted as victims of domestic abuse, supported by an NGO working towards the welfare of women. The campaign was largely hailed as path-breaking….

  • top-5
    BRANDING, FEATURED, latest-stories, TOP 5

    Top 5 campaigns featuring kids

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    Brand-expert & CEO, Harish Bijoor of Harish Bijoor Consults inc., lists the TOP 5 campaigns featuring kids that became game changers for the brands. 1 Flipkart.com’s ‘India Wants to Know’: The campaign created by Happy Creative Services aimed at educating consumers about the benefits, ease and convenience of shopping on Flipkart.com, using the ‘kids as…

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