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    Brands create the real experience for consumers to win them over

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    Nothing can beat the live one-on-one experience with a brand. Sensory experiences are known to leave a deep impact on consumers, something marketers are trying to create for people in order to win them over. While some on ground activities are known to create the required ambience for a brand, it is the innovative concepts…

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    ‘Chennai Express’ to chug into seven global markets

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    Disney UTV Studios has identified Peru, Morocco, Germany, Switzerland, Austria, France, and Israel among global markets where Shahrukh Khan’s latest movie ‘Chennai Express’ will be released on the same day of its release in India. This release is said to be the widest ever release for any Indian film with seven new markets, and it…

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    Making in-film placements an effective marketing tool for brands

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    Brands’ association with films is not a new phenomenon, but what is a recent development is the growing number of brands seeking tie-ups with each new release. One can recall Amul and ‘Bhaag Milkha Bhaag’, Makemytrip and ‘Yeh Jawani Hai Deewani’, and the Fevicol song in ‘Dabangg 2’, among the many other recent associations. Though…

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    “Marketers can save the world”, says Simon Clift, former Global CMO, Unilever

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    Keeping a hall full of savvy Indian marketers enthralled seems to come easy to Simon Clift, former Unilever Chief Marketing officer, who was in Mumbai to attend the CMO League organised by the exchange4media group. Addressing a group of the top marketing minds in the country, Simon touched upon almost all topics concerning marketers in…

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    Epic coming together: Mahindra & Ambani angel investors for new channel

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    It is learnt that Mukesh Ambani and Anand Mahindra are the angel investors for Walt Disney ex-MD Mahesh Samat’s new channel Epic. Ambani is said to hold a 25 per cent stake in the channel. However, a Reliance spokesperson refrained from giving any exact figures and maintained, “The stakes are in his personal capacity.” There…

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    Consumer durables players look for bonanza time during festive season

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    With the onset of the Onam season in the South, consumer durables companies are gearing up to play the festive card to utilise the period for generating revenues on the back of some aggressive strategies and targets. According to Deba Ghoshal, Marketing Head, UPBG, Voltas, “In the consumer durables space, usually the festive season kicks…

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    Marketing with a heart – a win-win for corporates and causes

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    Nokia India has found a unique branding opportunity, which also has a social message. Nokia has joined hands with has the Public Works Department of Maharashtra for its latest Cause Marketing project, which will see the telecom service provider colour the black and white pedestrian crossings in different areas in Mumbai. Team Nokia will colour…

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    Harley Davidson India to help bands “Find their Freedom” at the Rock Rider Festival’s fourth season

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    In keeping with its spirit of freedom, the iconic motorcycle brand Harley-Davidson is set to kick-off the fourth season of the Rock Rider Festival this month. This would be the brand’s 110th year and it has invited music artistes from across the country to participate in the “Find Your Freedom” contest. Young artistes would compete…

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    Interact, Engage and Connect

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    Interactive Technology is a bridge that connects the offline and online realm for brands.Imagine this ideal world: While strolling down the road, the nearby shop reacts to your motion and engages with you, or special screens in the shopping centre gauge your body measurements to assist you in picking the right apparel, a virtual store…

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    Brands play it safe amid speculation about Facebook’s alleged TV style Ads

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    “The news about Facebook announcing a TV style ad on the wall post is nothing but speculation and we at Facebook have not made any official statement regarding this”, was the response from Facebook to media speculation about the social media platform allegedly hosting TV style Advertisements. Facebook, with a user base of over one…