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    India leads SMARTIES APAC 2013 award winners’ list

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    Unilever, Coca Cola and Mindshare win big at Singapore The inaugural SMARTIES APAC 2013 concluded on August 23, 2013 in Singapore with some of the region’s most prominent names walking away with recognition for the work done in mobile marketing. The event marked the culmination of the Mobile Marketing Association two-day Forum in Singapore. Winners…

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    Nokia strengthens Lumia portfolio in the face of competition from Samsung

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    Nokia announced the launch of 2 new Lumia smart phones showcasing its innovation in the smartphone category across price points. Nokia Lumia 925 boasts of a superior imaging experience while Lumia 625 is a theatre in your pocket. Will Nokia be able to give consumers a new reason to buy its Lumia phones this time?…

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    Top 5 Brands that make the best use of Facebook

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    With 71 million active users of Facebook in India alone, brands are competing every day to gain more fans, more ‘likes’ and more customers. Here’s a list of the top five brands (starting with the best), based on how effectively they use the medium and engage with their audience. 1 Cornetto: Cornetto has always been…


    Colgate loses the battle against Pepsodent in Delhi High Court

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    The Delhi High Court has dismissed the injunction petition filed by Colgate against the Pepsodent Germicheck Superior Power advertisement. HUL’s spokesperson expressed his satisfaction saying.”We are very pleased with this and are eagerly awaiting the orders from the court.” The Pepsodent-Colgate ad war which started on August 11 with the release of Pepsodent’s latest TVC…

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    Brands come together to bring the world online

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    A global partnership of brands with the goal of making internet access available to the next 5 billion people could not have taken place at a better time. Internet.org was launched by Mark Zuckerberg, the CEO of Facebook as part of a mission to connect the world. The founding members also include Ericsson,Mediatek, Nokia, Opera,…

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    Samsung dethrones Nokia from numero uno spot in India

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    Nokia has been nudged out of its number one spot in four categories by Samsung, reveals the Indian Mobile Handsets Market Survey for the financial year 2012-13 by Cyber Media’s Voice and Data. The result is based on the combination of revenue generated from the four categories of feature phones, multimedia phones, enterprise phones and…

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    Marketers enable consumers to experience the brand, establish an emotional connect

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    Establishing an emotional connect is vital if marketers wish to make an impact on the consumers’ minds. Engaging with them through experiential marketing is the best option for marketers who are struggling to position their products. Brands like Coca Cola, Cadbury, Kidzania have been resorting to experiential marketing and many more have also joined the…

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    Brands ride high on the Rakshabandhan spirit

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    Festivals in India are more than just a day’s celebration. Filled with revelry and joy, they are also a great reason for people to loosen their purse strings. The festival fervor which kicked off with Eid is now seeing marketers come up with launches and offers to keep the consumer hooked. Telecom Company Idea rolled…

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    India, China and Singapore dominate the shortlist for MMA Smarties APAC 2013 Awards

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    The finalists for the Mobile Marketing Association’s (MMA) Smarties APAC 2013 Awards, was announced for 15 of the 20 awards categories. The Smarties is the only global awards program dedicated exclusively to mobile marketing and recognises local, regional and international campaigns in a global contest that showcases the ‘best of the best’ in the industry….

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    Brand partnerships build new synergies giving a boost to both partners

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    Brand alliances have gone a long way in benefiting both partners by creating an ecosystem which helps them grow in a complex and competitive marketplace. Brand-designer partnerships have also been seen as a way for both parties to benefit from each others’ resources and consumer base. The latest to enter into a strategic alliance of…