MasterCard has appointed Raja Rajamannar as the new Chief Marketing Officer and will be responsible globally for advertising, sponsorships, promotions, research, insights and consumer and digital marketing initiatives.
An alumnus of Indian Institute of Management, Bangalore and having studied Chemical Engineering at the Osmania University in Hyderabad, Rajamannar brings a wealth of experience with him.He has held senior marketing positions at Unilever, and served as Executive Vice President and Chief Transformation Officer at WellPoint Inc. He has also been with the Citigroup for 15 years where he held a number of roles, including Global Chief Marketing Officer, Cards and Payments. He was responsible for transforming the credit card business model and strategies. The recipient of numerous marketing and innovation awards, Rajamannar also holds a patent in the consumer packaged goods space.
Raja Rajamannar will take on his new responsibility from September 9, 2013 and will be based in Purchase, New York.
BY Staff Writer