FMCG industries led the shortlist, accounting for over 45 per cent of the shortlisted entries for the awards that showcase the innovative use of mobile in marketing. The range of industries which the campaign entries came from only underscores the growing prominence of mobile as a marketing medium. Cross Media Integration, Mobile Apps, Product / Services Launch, Promotion, Video / Rich Media, and In-App Advertising proved to be the most popular categories overall.
The jury of over 35 senior brand marketers and advertising executives selected their favourite campaigns for the shortlist through an online rating process.Â The grand Jury will now gather in New Delhi to discuss, debate, and vote for the final winners. Under the guidance of Jury Chair Hemant Bakshi, Executive Director, Home & Personal Care Business Hindustan Unilever Limited, the judges will ensure that the Smartiesâ„¢ recognises the innovation and accomplishments of the Indiaâ€™s leading companies in the ever-evolving mobile marketing industry.
The shortlist is made up of 76 campaigns from across India. This year saw entries from a wide range of industries, including FMCG, mobile and telecommunications, quick-service restaurants, automotive, travel, banking, and sports.
â€œThe campaigns that have been selected as finalists are inspired and demonstrate the countless applications of mobile in marketing,â€ said Rohit Dadwal, Managing Director, Mobile Marketing Association â€“ Asia Pacific. â€œIâ€™m excited to sit down with my distinguished colleagues for the next phase of the judging process to determine the final winners. After reviewing the shortlist, Iâ€™m certain it will be a challenging and educational experience for all of us.â€
The MMA is committed to establishing mobile as an indispensable part of the marketing mix and making it a key priority of marketers globally. With the Smartiesâ„¢ India 2013, it hopes to spur innovation and creativity in mobile marketing and set higher benchmarks for the industry.
By Staff Writer