• Uncategorized

    Indian management style is still gut-feel based marketing: AP Arora

    0 67

    Indian management style is still tilted towards picking the lower lying cherries, market anecdotes and following the success stories, says AP Arora, senior marketing professor, MDI. In this interview with Pitch, Arora talks about the importance of print media in the world of advertising, which has a relatively limited reach as compared to radio, electronic…

  • Uncategorized

    Smart mktg, convenience help McCain take a large bite of the frozen foods market

    0 496

    With its ‘freezer-to-the-plate’ convenience and time saving proposition, McCain frozen foods has cornered a significant share of the snacks market. The company is now targeting to expand its retail network to about 50,000 outlets in the next five years and also expects to maintain its double digit growth. In an interview with Pitch, Gunjan Pandey,…

  • Uncategorized

    Engagement & reach power ICICI Bank’s social media push

    0 37

    With social media emerging as an integral part of the communication mix, ICICI Bank is making a 360-degree use of this platform to display its products and services, and helping businesses in getting leads and customer applications for various products. In an interview with Pitch, Sujit Ganguli, Head – Corporate Brand and Communications Group, ICICI…