Amul gets it right again with its Milkha campaign
Carrying on with its tradition of associating with sports , Amul has pulled off yet another marketing coup. After the London Olympics the brand has tied up with one of the greatest Indian sporting legends of all time –Milkha Singh. Amul has collaborated with the upcoming biopic “Bhaag Milkha Bhaag†directed by Raakeysh Om Prakash…