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    Amul gets it right again with its Milkha campaign

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    Carrying on with its tradition of associating with sports , Amul has pulled off yet another marketing coup. After the London Olympics the brand has tied up with one of the greatest Indian sporting legends of all time –Milkha Singh. Amul has collaborated with the upcoming biopic “Bhaag Milkha Bhaag” directed by Raakeysh Om Prakash…

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    Airtel continues to woo the younger generation with the launch of the second edition of “Airtel Rising Stars” 2013

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    Sixteen year old Mukul Mohindra calls it an “experience of a lifetime” to have been a part of the soccer training camp with professional coaches from the Manchester United Soccer School in 2012. He was chosen through a rigorous selection process and has experienced what millions of soccer players can only aspire for. He trained…

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    Micromax widens the ‘Canvas’ with new smartphone launch

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    Putting an end to the teaser campaigns running on digital and television, Micromax Infomatics has unveiled its much awaited Canvas 4 Smartphone, expanding its portfolio to eight launches this year. Priced at Rs 17,999, the smartphone has a few out-of-the-box features such as ‘Blow to Unlock’, ‘Multi Video Viewing’ and ‘Video/ Browser pop out’, being…

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    Sony to spend Rs 650 cr on mktg; eyeing turnover of Rs 20,000 crc by 2015: Tadato Kimura

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    Consumer electronics major Sony India has a firm footprint across India through a distribution network comprising over 18,000 dealers and distributors. The company plans to increase to increase this number to 20,000 in FY13. In an interview with Pitch, Tadato Kimura, Head, Marketing, Sony India talks about the company’s marketing strategy and plans of increasing…

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    It’s essential to have consistency in mktg spends, even during a downturn: Arjun Ranga

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    Banking on India’s heritage lines and slice-of-life themes, Cycle Pure Agarabathies is investing heavily in distribution in all its markets, along with advertising and BTL activities. In an interview with Pitch, Arjun Ranga, Managing Director, Cycle Pure Agarbathies shares the company’s strategy to surge ahead in a highly fragmented and regional market and the need…

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    Jewellery buying is not based on the price, but design: Sandeep Kulhalli

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    Tata Group’s brand Tanishq has been focussed at taking jewellery beyond the traditional and making it more appealing to the modern woman as a stylish accessory that helps her make a statement. Tanishq has launched several collections that cater to different groups and pockets in designs that are more contemporary and gels with today’s modern…

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    “Empowerment, localisation, communication form core of Panasonic’s success mantra”

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    Consumer durables major Panasonic India has overhauled its retail strategies, unleashed new products in different categories and stepped up advertising and marketing spends. In an interaction with Pitch, Manish Sharma, Managing Director, Panasonic India shares the company’s plans and how will it continue to meet the expectations of a varied class of customers in the…

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    It’s time to retool 4Ps of marketing for today’s B2B reality: Anil Lakhani

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    As a framework for fine-tuning the marketing mix, the 4Ps – product, place, price, and promotion – have served marketers well for half a century, but yield narrow, product-focused strategies that are increasingly at odds with the imperative to deliver. In an interview with Pitch, Anil Lakhani, Executive Director, Gini & Jony, a leading kidswear…

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    Planet Fashion chalks out a ‘Grande’ affair with retail expansion

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    Twelve years ago, Madura Garments, now known as Madura Fashion and Lifestyle, which includes brands like Louis Philippe, Van Heusen, Allen Solly, Peter England and People in its portfolio, launched a retail chain called ‘Planet Fashion’. As a one-stop-shop, Madura launched its third multi-brand store for men and women, called Planet Fashion Grande, in Jayanagar…

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    Bangs India gets the formula right in the QSR market

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    Focusing on tier II and III cities, Bangs India, the domestic fried chicken brand is getting its maximum revenues from cities such as Srinagar, where the market lies unexplored and hasn’t witnessed the stamp of many big players yet. In an interview with Pitch, Asvin Simon, Director, Bangs India shares the growth of his company…