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    India is a fertile ground for the 3D format; so what’s stopping us?

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    The Indian viewer’s appetite for cinema has not shown any signs of diminishing. Indians have a propensity to lap up movies of various genres with equal zeal. The acceptance of 3D films with special effects by the Indian market in the past few years has led to Hollywood studios entering India in a big way…

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    Consumer durable company Carrier celebrates 111 years in the industry

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    Companies with a long established presence in the market have an edge over the others, a fact they use to win consumer confidence. Celebrating its 111 years in the consumer electronics industry, US based consumer durable company, Carrier Corporation is promoting its legacy based on the invention of the air conditioner that took place almost…

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    Companies play the “Friendship” Card to woo consumers

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    Airtel captured the hearts of the younger generation when it extolled the virtues of friendship in its evergreen campaign, “Jaise har ek friend zaroori hota hain’” and followed it up with the next one “Jo Mera Hain Woh Tera Hain’. As companies struggle to beat the slowdown, they have decided to fall back on the…

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    Nestle plays Cupid with new product; Will the game-changer strategy work?

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    What could be better than a competitively priced premium chocolate that is set to take on Ferrero Rocher and Toblerone? Nestle’s newly launched Alpino, hopes to do just that with its well thought out marketing strategy that is based on the concept of “sharing”. It hopes to pull the heart strings of couples as well…

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    Reebok signs up John Abraham, encourages consumers to focus on fitness

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    Will John Abraham’s brand value provide a fresh impetus to Reebok? In its bid to provide a complete fitness experience to consumers and boost its positioning in the market, Reebok has roped in fitness enthusiast and Bollywood star John Abraham. Being a fitness enthusiast himself, John Abraham would be best placed to understand and connect…

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    Has the dollar hike affected the premium automobile market?

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    One of the largest automobile markets in the world, India has seen a steady growth in the vehicle market for the last few years. The country that has come to be known as a market for small cars and ‘compact’ vehicles, but on the flip-side,the market has also seen spikes in the growth of premium…

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    New Adobe Social to help marketers tune in to customer conversations

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    Adobe’s Marketing Cloud received a shot in the arm with the launch of the new Adobe Social which would integrate Flickr, Foursquare, Instagram and LinkedIn. Adobe Social, a key element of Adobe Marketing Cloud, enables marketers to scale social marketing across their organizations, listen and respond to customer conversations, and connect the dots between social…

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    Discovering The Power Of Emotions On Branding & Packaging

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    As humans, we relate to each other’s personalities and strike a different relationship with each one. Our own emotions decide what relationship we establish with them. Sometimes people might put up a façade making it difficult for us to comprehend their personalities. That’s when they become inconsequential to our lives and we start losing interest….

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    E-commerce players look towards Tier II and III cities to generate revenue

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    Internet penetration across tier II and III cities is making it easier for leading e-commerce players to access these markets. In fact, these cities are contributing to over 50 per cent of their revenues. E-tailers are escalating their marketing initiatives in these cities to cash in on this new wave. Experts attribute this growth to…

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PITCH CMO SUMMIT 2018