The iconic scooter brand Vespa which was a favourite of the Beatles has been vindicated by CNNâ€™s survey of the most significant examples of industrial design. The Vespa rubs shoulders with 11 legendary brands such as the Apple Mac computer, the escalator, the Airbus 380 passenger plane among others.
The Vespa boasts of a classic design that resembles a wasp. In 1946, the founder Enrico Piaggio came up with the famous words, â€œSemrauna Vespa!â€ meaning â€œIt resembles a wasp!â€Over the years, Vespa has grown from being just a scooter to a lifestyle brand and won the hearts of over 17 million loyalists globally. This masterpiece has successfully maintained its positioning as a timeless and ageless lifestyle classic that leverages its rich heritage and unique values to appeal to the finer emotions of the consumer.
Commenting on the occasion, Mr. Ravi Chopra, Chairman and Managing Director, Piaggio Vehicles Private Limited (India), says, â€œWe are thrilled to announce Vespaâ€™s nomination as one of the twelve best designs by CNN and these celebrated global designers; especially since the research reveals legendary names in the design space worldwide. Our aim has always been to provide the complete Vespa experience to ourconsumers. This prestigious title carves our design in stone once againâ€
Vespa has a new product line-up ready for launch in India and recently launched a new disc variant called the Vespa VX 125.