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    Social media platforms and telecom service providers in a win-win partnership

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    It’s a marriage that is mutually beneficial to both partners and has tremendous growth potential. In a burgeoning digital and mobile centric market, Telecom players and social media platforms have come together to benefit the user, expecting the partnership to be the next big revenue driver. Research shows that social media platforms, online advertising and…

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    Canon’s “Human Banners” do the talking!

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    The digital imaging company Canon India is spreading the word about its newly launched laser printer through attention-grabbing human banners. These have been let loose in key IT hubs in five cities that include Delhi, Mumbai, Chennai, Kolkata and Hyderabad. Through this on-ground initiative Canon has offered a live experience of its LBP 6200D laser…

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    Real Estate players make the best of trying times with new schemes and incentives

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    In the face of rupee depreciation and signs of a slowdown, it’s time to get innovative. Real Estate companies are coming up with proposals that transform a lean period into an opportune time for purchase. Attractive ‘Break-Free’and EMI-relaxation schemes are proving to be helpful tactics for the industry. Puravankara Projects Limited, a real-estate developer, which…

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    Now a holiday package wherever Air India Lands

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    In a win-win partnership that is bound to benefit both players, India’s national carrier Air India has partnered with MakeMyTrip to launch a dynamic Holiday Package for travellers. The catch here is the dynamic air fares model that the airline is willing to offer to leisure travellers. The airline will be able to give more…

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    New research shows the web has made a big impact on SMEs in India

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    FICCI, in partnership with Google released new study titled, “Unleashing the Potential” which analysed the role of internet on Small and Medium enterprises. The report compiled and presented by Nathan Associates showed how web-enabled SMEs boasted 51 per cent higher revenues than the ones that were not net savvy. Indian SMEs have been benefiting from…

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    Travel portals beat slowdown trends

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    Refusing to acknowledge the spillover effect of the falling rupee and inflation on their business, travel portals are optimistic about delivering profitable bottom-lines. MakeMyTrip, which sells an average of 4,000 hotel-room-nights per day, has set a growth rate target of 60 per cent for this year on the back of domestic and international bookings. Deep…